9 Buzzy Makeup Products We Predict Will Be Best Sellers in 2019

Updated 12/17/18
New Beauty Trends 2019
@faith_xue

I wouldn't go so far as to say being a beauty editor is like being a scientist, but we do have a few things in common: In addition to conducting experiments with cosmetic formulas to determine which ones you should actually buy, it's also part of our job to make educated guesses, hypotheses, if you will, about which products and trends will dominate the future of the beauty industry.

We've collected a lot of data over the course of 2018 regarding which ones are gimmicks and which are going to stick around—and that analysis had led us to this list of makeup products we think are going to take over the beauty market in 2019. Interested in Byrdie's predictions about which highlighters, lip products, foundations, and more are going to be best sellers in 2019? Mark our words: We're pretty confident it's going to be the following nine. 

1. Plumping Lip Gloss

While 2016 was the year of the lip injection (thanks, Kylie), 2019 will be the year of the markedly less invasive lip plumping gloss. Team Byrdie predicts more and more makeup brands will continue to pounce on the pout-plumping market, especially since glossy finishes are going nowhere fast. So far, Byrdie's resident lip-plumper aficionado, assistant editor Erin, thinks Australian cosmetics brand ModelCo makes the most effective lip-enhancing gloss on the market. But stay tuned for 2019.

ModelCo Lip Plumper Gloss
ModelCo Lip Plumper Gloss $19
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Too Faced Lip Injection Extreme
Too Faced Lip Injection Extreme $28
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GlamGlow Plumprageous Matte Lip Treatment
GlamGlow Plumprageous Matte Lip Treatment $24
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2. Skincare-Highlighter Hybrids

Cream and stick highlighters with dewy, sheer finishes eclipsed shimmers and glitters in 2018. Next year, we expect to see this product trend continue, but with added skincare benefits. We've noticed beauty brands both new and classic start to launch highlighters with extra skin-loving ingredients like SPF, vitamin C, and sodium hyaluronate, and we predict more highlighters like them will hit the market in 2019.

Petiue SPF Highlighter
Petiue SPF Highlighter $36
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Becca Skin Love Glow Glaze Stick
Becca Skin Love Glow Glaze Stick $28
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Tata Harper Very Illuminating Highlighter
Tata Harper Very Illuminating Highlighter $42
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3. Clear Brow Gel

We recently spoke to a panel of celebrity makeup artists about 2019 eyebrow trends, and they all agreed that down-to-earth brows will be en vogue next year. That means goodbye to the heavily sculpted Instagram arch and hello to fluffy, brushed-up, feathered brows without a lot of visible product. For this reason, we foresee low-maintenance products like clear gel dominating the brow market next year.

Glossier Boy Brow
Glossier Boy Brow $16
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Maybelline Great Lash Clear Mascara
Maybelline Great Lash Clear Mascara $6
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MAC Brow Set
MAC Brow Set $19
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4. Jelly Makeup

"Jelly" makeup textures—from eye shadows to highlighters to primers—have been bubbling up in the market lately, mostly spilling over from what's trending in the Korean beauty space. These gel-like textures, as opposed to traditional creams, offer dewy finishes and less creasing without compromising staying power or pigment.

Moonshot Jelly Pot
Moonshot Jelly Pot $24
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J. One Red Jelly Pack
J. One Red Jelly Pack $42
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Colourpop Jelly Much Shadow
Colourpop Jelly Much Shadow $8
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5. Lip + Cheek + Eye Stains

Multitasking makeup, natural finishes, and plant-based nontoxic formulas are all beauty trends we're seeing for 2019. Put them all together and you get the following tints and stains, which you can easily apply with your fingers and use all over your face (eyes, lips, cheeks) for a subtle monochromatic flush of color. Noto Botanics and Burt's Bees are the brands behind our favorite all-natural tints as of late.

Noto Multi-Benne Stain Pot
Noto Multi-Benne Stain Pot $27
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Burt's Bees 100% Natural All Aglow Lip & Cheek Stick
Burt's Bees 100% Natural All Aglow Lip & Cheek Stick $13
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Fat and The Moon Lip + Cheek Stain
Fat and The Moon Lip + Cheek Stain $18
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6. Multitasking Foundation

As beauty consumers become more and more savvy about ingredients, another makeup item we foresee merging with skincare is the foundation category. Brands across the market are releasing face makeup packed with added benefits, like Urban Decay's vegan One and Done foundation, which is formulated with peptides, brighteners, and SPF 20, and Kosås's Tinted Face Oil, which is like a foundation and a hydrating skin elixir in one.

Urban Decay Naked Skin One & Done Hybrid Foundation
Urban Decay Naked Skin One & Done Hybrid Foundation $36
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Kosås Tinted Face Oil
Kosås Tinted Face Oil $42
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It Cosmetics Your Skin But Better CC+ Cream with SPF 50+
It Cosmetics Your Skin But Better CC+ Cream with SPF 50+ $38
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7. CBD-Infused Makeup

CBD-infused beauty blew the hell up in 2018, and though some people thought it was just a fluke, we see it continuing into 2019, including the makeup category. Research shows that CBD offers a number of antioxidant, anti-aging, and anti-inflammatory benefits, which can benefit your skin, brows, and lashes. So expect to see an expansion in CBD mascaras, brow gels, lip glosses, and other makeup products, taking after Cocokind's CBD highlighters and Milk Makeup's Kush collection.

Cocokind Collective Highlighters
Cocokind Collective Highlighters $33
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Milk Kush Lip Glaze
Milk Kush Lip Glaze $18
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Milk Kush High Volume Mascara
Milk Kush High Volume Mascara $24
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8. Eye Glosses and Toppers

Using lip product-esque finishes on your eyes (like glosses and tints) began having a major moment in 2019, and because they're so damn pretty, we see them sticking around. Makeup brands Milani, Stila, and Flesh all came out with gorgeous eye glosses in 2018; we've also recently discovered that Fenty's Gloss Bomb Lip Luminizers work even better on your eyes.

Milani Hypnotic Lights Eye Topper
Milani Hypnotic Lights Eye Topper $11
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Flesh Fleshpot Eye & Cheek Gloss
Flesh Fleshpot Eye & Cheek Gloss $20
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Fenty Beauty Gloss Bomb Universal Lip Luminizer
Fenty Beauty Gloss Bomb Universal Lip Luminizer $18
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9. "Filter" Primers

Re-creating the look of a Snapchat lens or Facetuned version of yourself IRL is going to continue to lead beauty consumers' purchasing choices in 2019. The recent launch of products like Farsáli's aptly named Skintune primer serum and other blurring, glow-inducing products you can apply under or mix with your foundation to look filtered is a sign of more to come.

Farsáli Skintune Blur Perfecting Primer Serum
Farsáli Skintune Blur Perfecting Primer Serum $54
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Charlotte Tilbury Hollywood Flawless Filter
Charlotte Tilbury Hollywood Flawless Filter $44
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Becca First Light Priming Filter Mini
Becca First Light Priming Filter Mini $18
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Next up, see 19 amazing beauty products to add to your holiday wish list.

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