The New Beauty Class of 2018: 11 Fearless Women Breaking All the Rules

When you keep a close eye on the beauty industry like we do, it's a breath of fresh air when you catch a glimpse of something that feels fresh and unexpected. A new beauty trend arises every other day—we inevitably pay attention to those. But when a woman steps onto the scene and unapologetically owns her beauty in a way that goes against the grain, it's impossible not to take notice.

For far too long, society's stereotypical standards of beauty infiltrated everything. A cookie-cutter perception of beauty dominated major advertisements, the covers of magazines, down to extremely limiting shade ranges offered by beauty companies. Thankfully, we've made progress, and beauty inclusivity is honored more than ever before.

We can thank the new beauty class of 2018 for playing a powerful role in rewriting the rules and rebelling against normative ideals of beauty. These women, who happen to be actresses, models, and influencers alike, are inspiring us to take a deeper dive into what it means to be beautiful. Instead of accepting the box of beauty that has been built around us, they're doing things on their own terms and not being quiet about it. We appreciate their voices, their presence, and their message.

Here's the new beauty class of 2018.