10 Shiny New Ulta Launches to Get on Your Radar This Month

Updated 05/04/19

In the eyes of the beauty obsessed, there's no such thing as too many visits to the new-arrivals page of our favorite shopping sites. We may or may not even have a few bookmarks dedicated to such a pastime. (What can we say? We're obsessed!) We'll look into seeing someone about that, but in the meantime, we'll stick to retail therapy. As far as we're concerned—and we think all modern-day beauty fans would agree—online shopping always manages to grant instant satisfaction to our wildest beauty cravings.

This rings especially true for Ulta, the beauty mecca known for offering prestige brands and drugstore deals alike—and it never disappoints. Since we're such frequent virtual shoppers, we thought we should share with you the recent fresh finds we're dying to get two-day shipping on.

Keep scrolling to see the most recent arrivals you can shop at Ulta.

Urban Decay Afterglow Highlighter Palette $34

Four skin-flattering shades make up this epic highlighter palette from Urban Decay. Swipe the velvety, smooth formula across skin for a lightweight but high-impact glow.

Maybelline New York The City Kits All-in-One Eye & Cheek Palette $12

Maybelline's latest palette features eight creamy eye shadows (including both iridescent and matte shades), a natural-looking blush, and a sparkly highlighter. Translation: This is the only palette you'll ever need.

The Better Skin Co. Better Skin Epik C Serum $42

This powerhouse of a vitamin C serum works to brighten and smooth skin, courtesy of antioxidant-rich botanicals and fruit extracts.

Julep Triple Quench Deep Hydration Sheet Mask System $12

With three skin-soothing steps, this certainly isn't your average sheet mask. Julep's latest launch includes a fruit extract essence to prep skin, a hydrating and plumping sheet mask, and an overnight vitamin-rich cream to lock in moisture.

Winky Lux Shadow Kitten Palette $25

With soft neutrals, muted pinks, and a holographic pop, Winky Lux's palette has your lids covered for day or evening wear.

L'Oréal Paris True Match Lumi Glow Amour Glow Boosting Drops $15

Add these illuminating drops to your favorite moisturizer or foundation for a soft but gorgeous glow. The shea butter–infused formula leaves skin incredibly hydrated.

Little Barn Apothecary Lavender + Labdanum Body Oil $38

When cream-based moisturizers aren't cutting it, look toward Little Barn Apothecary's latest body oil for allover hydration. Bonus: The soothing blend of lavender and labdanum creates a relaxing aroma.

Lime Crime Unicorn Hair Semi-Permanent Hair Color $16

This vegan and cruelty-free hair dye offers semi-permanent color in 27 ridiculously cool shades. The highly pigmented assortment is prepared to take your hair to the next level this holiday.

Dose of Colors Matte Liquid Lipstick in Play It Cool $18

Swipe Dose of Colors' matte formula across lips for long-lasting but hydrating color—no drying or flaking here.

Too Faced Chocolate Gold Metallic/Matte Eyeshadow Palette $49

A chocolate lover's delight—Too Faced's newest palette is infused with cocoa powder, leaving each shadow with a chocolaty scent. The assortment of velvety pigments can be built up for major color or applied with a light hand for a subtle look.

Next up, check out our favorite winter face masks

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