As enticing as a bottle of skincare looks on the shelf or in an Instagram post, there's nothing more solidifying than knowing that it's backed by science. Hard evidence proving that the formula actually does what it claims to do is the best kind of marketing tool. As beauty editors, we're inundated with skincare products every day that allege x, y, and z, so when we were recently met with a product that's praised by dermatologists, is scientist-developed, and utilizes Nobel Prize–winning technology, our ears perked all the way up.
The product in question is Neova DNA Total Repair Serum ($99). Mirroring the technology of Nobel Prize–winning DNA-repair technology, the product dramatically reduces visible signs of aging left behind by UV exposure and other known major environmental aggressors. The DNA repair enzymes (made in coalition with anti-cancer copper peptide technology) essentially audit each DNA strand—identifying, removing, and replacing errors so that the end result is youthful-looking skin. It also forms a protective shield, helping the skin to ward off future aging environmental factors. Clinical studies have found that in just four weeks, signs of photodamage decreased by 41%. After seeing the results of this age-reversing serum firsthand, a dermatologist told Neova's vice president of marketing and product development, Barbara Hayes, that they wanted to bathe in it from head to toe. Quite the stamp of approval, if you ask us.
Since its launch, the DNA Total Repair Serum has sold one million units and is praised by top dermatologists across the country. It's also highly rated by consumers, earning four out of five stars on Dermstore with reviews such as, "This is by far one of the best facial creams I have tried. I can see the sun damage reversed and a glow on my face."
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Up next, check out how our editor's 70-year-old mom maintains the body of someone half her age.