The Nue Co
If you've seen Super Size Me (or just, you know, live in America), then you're aware of the surplus of processed, high-sugar, artificially flavored foods in every facet of U.S. food sales. I'll never forget the clip of Morgan Spurlock showcasing the "decay" of McDonald's French fries: After 10 weeks, not a spore of mold appeared on them, making us wonder what radioactive preservatives are keeping them in their crisp, golden state.
I'll admit it: Sometimes a package of cookies, chips, or a fast-food run sounds like an excellent, totally reasonable idea, but then, like clockwork, I become bloated and rundown after eating them. Food affects your body in such a palpable way, but for many Americans, this fact is more of an afterthought than a method of self-practice. This became even more evident to me during a meeting with Jules Miller, founder of The Nue Co., a new British supplement line.
Miller recently swung by the office to explain her line of plant-based powder supplements, each designed to help target one of the following: gut health, skin clarity, endurance, and bloating. I instantly perked up upon hearing about the last item on the list, as constant bloating is a common issue of mine (and the bane of my existence). Miller laughed, joking that Americans seem to be really drawn to that supplement in particular—not nearly as much as her British client base. Naturally, I asked her why that is.
"It's hard to say without making huge assumptions," explains Miller, "but I think stress is a huge contributor to bloating. Longer working hours, combined with less annual leave and a drive to have it all (the work-hard, play-hard mentality) could be the reason that Debloat ($75) has been such a hit in the U.S." This and, of course, copious amounts of processed food, dairy, and white flour.
She continues, "The wellness industry in the UK is very trend-driven right now. It's become fashionable to eat clean, which in turn has seen a large number of us become quite obsessive with what we eat. While I totally condone it (and try to highlight that a healthy diet but bad relationship with food is almost more unhealthy), I do think our digestion is largely starting to improve."
I'd argue that many women and men are following health trends in the States, but the difference is our diet at large (pun intended). While we may Instagram a smoothie bowl or a green juice one moment, the next we're gorging on post-cocktail pizza slices. We're not as consistently "clean" as other countries, which is why Miller's line of supplements will help offset poor eating habits. (Though clean eating sans the need for supplements is the ideal, it's not always the reality.)
Each powder is unflavored, unsweetened, and made of 100% natural food–based ingredients. A soil-based probiotic and a prebiotic derived from chicory is used throughout the whole range. Why do you need a probiotic and a prebiotic? Probiotics, which balance out the bad bacteria in our systems and promote proper digestion, are fuelled and fed by prebiotics, making them a dynamic duo to help improve your gut health. These good bacteria also have anti-inflammatory properties (this editor has noticed a marked difference in her skin after consistently taking probiotics), so the line's specific skin-targeted powder, Skin Food, is great for achieving a glowing, more even complexion.
Aside from its beautiful packaging, it's easy to be intrigued by the line's simplistic, natural approach to better health, so it's no surprise it's been gaining so much traction both across the pond and stateside. It's also intriguing to meet with a developer who's seen such a direct benefit of using her products—Miller firmly stands behind the transformative powers of food and food-based supplements as she cured her own IBS just by giving up wheat and dairy, eating "real food" and consuming more probiotics. Fascinated by this, I asked Miller what her typical daily meal plan looks like, which I've broken down below:
- Morning: Eggs and a shot of Gut Food ($70) and Energy ($75)
- Snack: Yogurt and granola
- Lunch and dinner: Chicken salad (For dinner, you can swap this for another clean meal, like salmon and spinach.)
Another key food that Miller eats on a daily basis for proper digestion is sauerkraut. "The lactic acid process that naturally preserves sauerkraut is a great probiotic," she explains. "There is a wide range of healthy bacteria that helps ensure good gut health. I always tell people to start with food, and on the days when eating isn't realistic, then turn to supplements like ours." She's also a big proponent of kombucha and kefir, two other natural probiotics.
Will you give this line a try? Sound off below!