Our editors independently research, test, and recommend the best products; you can learn more about our review process here. We may receive commissions on purchases made from our chosen links.
As beauty editors, we're sticklers when it comes to skincare products. We want to know that the moisturizer we're using is effectively hydrating our skin, resulting in a soft, plump, and healthy complexion. Beyond that, though, we want to know that it's doing so without the use of harmful ingredients, which is why we reach for natural formulations.
But before we move on to show you some of our (and the internet's) favorite natural moisturizers, we must discuss what natural actually means. Although it's a common buzzword in the beauty industry, the term "natural" isn't actually well-regulated. Like at all. (You can read more about that here.) So instead of relying on the marketing itself, it's important to look at the full ingredient list. That's what we did when sourcing some of the best natural moisturizers on the market. We are, after all, beauty editors, and this stuff is important.
Read on for our picks of the best natural moisturizers for soft skin.
Weleda Skin Food is something of a cult-classic moisturizer. Even though it's formulated for the whole body, it remains one of our favorite facial moisturizers. Celebs are obsessed, too. Victoria Beckham is perhaps the most enthusiastic celeb to use it.
As she puts it, "The formula is so thick and buttery. When I have a tan, I'll mix it with coconut oil—the same you use to cook with—and cover my entire body with it. I suppose some people may not like the greasiness, but it helps me hold on to the color. And by the time I leave the house, I feel as if it's really sunk in. Like my skin's had a good drink. I go through so many of these… I wish they had bigger ones." Adele, Rihanna, and Julia Roberts have also voiced their love of this naturally-based moisturizer.
This 100% all-natural moisturizer has jojoba oil, vegetable squalene, aloe vera, and rose-hip oil to moisturize and condition the skin. It even gives a little glow thanks to the free-radical neutralizing antioxidants found inside. To this day, it remains one of my favorite moisturizers to layer makeup over, even though I've literally tried hundreds since (sorry to break the fourth wall there).
Avocado oil is an edible oil pressed from the fruit of the avocado. For the skin, it contains vitamin E to help nourish and soothe, as well as oleic acid to promote collagen production.
Another natural moisturizer that uses a combination of botanicals and hydrating oils, this Osea Malibu pick includes ingredients like rosehip, kukui, and avocado oils, shea butter, and organic seaweed. It promises to reverse dull, lackluster skin that's been affected by environmental aggressors like wind, air, and sun. We like the glass bottle, which is more eco-conscious than plastic. There are a number of glowing reviews to back us up.
For anyone who is unfamiliar, Paula's Choice is an under-the-radar brand that has a cult following. The formula of this moisturizer is made up of 98% naturally sourced ingredients. That includes cocoa butter, grape oil, evening primrose oil, and more. Even though it's packed with antioxidant-rich oils, it's not greasy. Just a few seconds after application it all but sinks into the skin. This one's ideal for anyone who wants a moisturizer that anti-ages and evens the skin tone simultaneously.
Aloe vera is a naturally derived ingredient known for its soothing and moisturizing properties. The aloe plant's inner gel mucilage (the part that's used in skincare products) is made up of 99.5% water.
This naturally derived moisturizer from one of our favorite clean skincare brands, Little Barn Apothecary, can be used as a traditional moisturizer or as a night treatment. It has aloe vera, rose, bilberry, orange, lemon, cranberry, willow bark, and tea tree, along with squalene and borage oil to moisturize. Customers say that it's deeply moisturizing and skin-smoothing.