From Edward vs. Jacob to Taylor Swift’s army of Swifties, taking sides is part of human nature—and the beauty world is no exception. Currently, the beauty landscape has two opposing trends in a head-to-head popularity race: a natural, barely there complexion vs. hyper-sculpted contouring. Though we love how a subtle sweep of powder can carve out cheekbones where there were none, we have to admit that we fall squarely into Team Natural—if only because it caters to our lazier side. The dewy, effortlessly flawless look is here to stay (see: F/W 16 runways like Miu Miu, Valentino, and Celine), and each week a whole new crop of products emerge that are designed to enhance—not cover—your natural beauty. With that in mind, we’ve rounded up 10 of our under-the-radar favorites ahead. Most of them you can apply with your fingers (lazy-girl beauty, FTW), and will instantly give you a Yoncé-level glow. And when the compliments start coming in, feel free to smile demurely and say, “Oh, me? I woke up like this.”
Keep scrolling for nine under-the-radar products that enhance your natural beauty!
Want an airbrushed complexion without the heaviness of foundation? This “transparent” foundation from cult Canadian brand Hylamide blurs fine lines, evens imperfections, and makes your pores disappear in one sweep—like magic.
Disclaimer: These aren’t the glaringly obvious colored contact lenses of years past. Instead, Acuvue’s Define lenses enhance your natural eye color in the most subtle way, accentuating your limbal ring (the line around your iris) along the way. According to science, a more defined limbal ring can make you appear younger and more attractive; we wear the lenses because they make us instantly look bright-eyed and awake.
A creamy highlighter can cover even the latest of nights—and our current favorite is the illuminating wand from Josie Maran. Apply it directly above your cheekbones, under your brows, along the bridge of your nose, and above our cupid’s bow for an instant strobing effect. And by strobing, we mean “glowing like you were born that way.”
In case you missed the memo, color correcting is the new concealing. On days when your skin is less than amazing and you don’t feel like piling on the concealer, reach for a light, targeted color corrector, like the buildable ones from Yves Saint Laurent. Green neutralizes redness, violet brightens a sallow complexion in a more subtle way than highlighter, and pale pink/peach makes dark spots disappear. We can’t get enough.
Want fresh-faced, dewy skin à la Kendall or Gigi? Try this natural French moisturizer from Odacité, which plumps up your skin and negates the need for face makeup. Made with aloe vera, tea extracts, and hyaluronic acid, wear it alone as the final step in your skincare routine (before SPF, obviously), or mix in any of your favorite serums for an amplified effect.
Tinted, balm, stain—three words that have never been used to describe one product, until Glossier changed everything. These lippies give your lips a subtle stain of color but glide on like a silky balm. Our favorite technique involves layering the shades Like and Jam for a popsicle-stained hue.
If soft, fluttery lashes are your end goal, we highly recommend 100% Pure’s Maracuja Mascara. Clumps and spidery lashes are traded for pure fruit pigments (it smells so good) and touchable definition. This is the mascara equivalent of BB cream—it’s light as a feather and easy to love.
Long nights at the office and too many margaritas can mean your skin is falling on the dull and sallow end of the spectrum. Luckily, a plumping, light-reflecting primer can fix that in one go. Algenist’s new tinted primer self-adjusts to a sheer shade that matches your natural skin tone perfectly, and it includes alguronic acid and microalgae oil to color correct, smooth, and prep your skin for makeup—though we like to wear it alone.
Your skin is a canvas, and you are the artist—and this bronze do-it-all cream is the only paint you need. The universally flattering rose-gold shade is part illuminator, part bronzer, part eye shadow; oh, and you can mix it with your lipstick or blush, too. Use generously for the most mesmerizing, iridescent glow.
Here are more tips on how to look like you’re not wearing makeup!