From fighting against patriarchal standards of beauty to the pure ease of it, there are plenty of reasons we love the "no-makeup makeup" look so much. We're all about playing up our features instead of hiding them, and no other beauty look seems to achieve that better. We turn our attention now specifically to the eyes. The key to a natural eye shadow makeup look is sticking to a neutral palette that matches your skin tone. From slight shimmers to even a pink shadow, we rounded up looks that hit that sweet spot of looking natural while wearing a defined eye makeup look.
Scroll down to see how our favorite celebrities wear this trend.
Jessica Alba lets her natural pregnancy glow shine through with minimal makeup, defining her eyes with long lashes and a little bit of nude shadow.
Laura Harrier's subtle golden shimmer pairs perfectly with her berry lip. Get the look with Rituel de Fille's Eye Soot ($42) in Golden Age; its sheer finish allows you to layer on the pigment however you'd like.
A faint pink eye shadow that matches Margot Robbie's blush creates a natural-looking warmth around the eye area.
We're loving the rose gold tones of Zoë Kravitz's look. You can find all the shades you need to channel this aesthetic in Huda Beauty's Rose Gold Remastered Eyeshadow Palette ($65).
Tracee Ellis Ross may look like she's not even wearing any eye shadow, but there's a faint shade of light beige to brighten up the eye area.
Jamie Chung wears a shimmery beige eye shadow to add a little oomph to her eye makeup look.
It's all about matching your nude lip to your eye shadow with this beauty look from Chrissy Teigen.
Kendall Jenner opted for an understated taupe shadow at the Veuve Clicquot Polo Classic.
Who said the Emmy's red carpet requires a dramatic makeup look? The sultry neutrals on Yara Shahidi are still high-impact because they let her natural beauty shine.
Gigi Hadid wears one of the prettiest light shimmers around her eyes.
Next up, check out the natural eye makeup products we're loving right now.