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It can be a difficult task to find natural, organic eyeshadows that are both good for you and the environment. This includes also finding eyeshadows that are not tested on animals and don't have poor reviews.
One thing to remember when shopping for natural eyeshadows is this: mineral makeup is king. Mineral makeup is largely made up of purely natural ingredients including titanium oxide, zinc oxides, iron oxides, and mica. Unlike non-organic shadows which contain very few naturally occurring ingredients and a lot of preservatives that aren't good for you, mineral makeup has been around for hundreds of years and is safe and good for you and the environment.
The following list includes several tried and true organic eyeshadows, as well as a few wonderful eyeshadow primers and an illuminator that can be used to wake up the eyes.
Everyday Minerals Eyeshadow
We absolutely love the color options available in Everyday Minerals Eyeshadows. And, you can't beat the price. These eyeshadows have great staying power if applied wet (just dip your brush in a bit of water before dipping it into the shadow) and over an eyeshadow primer.
Alima Pure Eyeshadow
These eyeshadows are a favorite because there are so many color options that range from matte to shimmer and the price is right too. They tend to be richly pigmented so the color is rich, not barely there. And these shadows are free of Bismuth oxychloride (BOC), another big plus for natural, organic makeup lovers. Alima Pure is certified safe and natural according to the European standard.
Zuzu Luxe Eyeshadow
Enhance your eyes with Zuzu Luxe 100 percent natural mineral eyeshadows. Fresh and superbly blendable, these gorgeous shadows come in 16 stunning, ultra-wearable shades that can be worn alone or combined.
RMS Beauty Cream Eyeshadow
Unlike most commercial eyeshadows that accelerate aging and emphasize lines, RMS Beauty Cream Eyeshadows double as an eye cream to nourish and moisturize the eye area. It's 100 percent natural and packed with organic ingredients.
Zuii Organic Eyeshadow
Zuii Organic's eyeshadows get rave reviews from our experts. One writes that Zuii is one of the best natural brands on the market today for eyeshadow. Their shadows are highly pigmented and there are many amazing colors to choose from. We love Moss (deep green), Black Diamond (very black with subtle sparkles), Blackberry (deep purple), Blue Marine (beautiful medium royal blue), Brownie (dark gold), Mustard (medium tan with slight yellow and shine), and White Diamond (sparkly white).
As with all mineral shadows, you should apply with an eyeshadow brush and apply a primer on lids beforehand.
Urban Decay Naked Eyeshadow Palette
Some of the most popular eyeshadow palettes on the market, Urban Decay's Naked series is well-priced considering you get so many shadows in each palette. For luminous shades with shimmer and sparkle, try the Naked 2 palette. Or, for something a little sexier, opt for the Naked Cherry palette.
Jane Iredale Smooth Affair for Eyes
If you have oily lids, you may have noticed your eyeshadow melts into your crease. Keep this from happening with a lid primer, like this one from Jane Iredale. This lid primer doubles as a shadow best applied with a finger.
Urban Decay Eyeshadow Primer Potion
Urban Decay's primer potion is a beauty editor favorite. Most mineral eyeshadows require a primer on your lid to make them stay longer and this is an excellent option.
RMS Beauty Illuminizer
The must-have addition to any natural makeup collection, this no-glitter luminizer from RMS is the perfect highlighting balm for the inner corner of the eyes, under the eyebrows, along the collarbone, or anywhere else you want a subtle, sexy glow.
Everyday Minerals Makeup Brushes
Mineral makeup usually requires a good mineral makeup brush for application. These brushes from Everyday Minerals get great reviews and are loved for their price.