Transitioning to a natural routine, in the beauty sense, ain't easy. From cutting out synthetic or non-organic ingredients, to deciphering the eco-friendly-ness of a product's packaging, there's a lot to think about. And that's before you even consider the phenomenon of "greenwashing". While some products are easier to replace than others, (think: body oils), there are a few that seem nigh on impossible. (Which is why this natural deodorant is such a find.) Makeup seems to fall into this category too, with amazing synthetic-free foundation and mascara formulas extra-difficult to find. To solve this problem, we reached out to organic makeup artist Cathy Tolpigin, for her expertise and advice. Her specialization in natural and cruelty-free makeup means she knows what's what when it comes to products that wear well on the skin and deliver a professional finish. Tolpigin's challenge? To find all-natural dupes for 9 cult beauty buys. To be clear, this isn't about bashing non-natural products or encouraging a culture in which brands copy best-sellers. It's about helping anyone keen to go eco to navigate the often confusing world of green makeup. (That, and offering planet-friendly alternatives to a few old favorites.)
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NARS BRONZING POWDER IN LAGUNA
"There are two bronzing shades to choose from in this golden duo. The powder blends beautifully, doesn’t clog pores, and is perfect for sensitive skin."
If you love: Giorgio Armani Luminous Silk Foundation
"Giorgio Armani's Luminous Silk was the most difficult mainstream beauty product for me to toss, but since using this Gressa base I haven't looked back. It's like a multivitamin for the face, and lightweight with a serum-to-powder finish. It can be applied from light to full coverage, and gives a flawless finish that lasts all day."
If you love: Nars Radiant Creamy Concealer
"An organic, creamy coconut-based concealer that can be applied sheer, or built up for extra coverage. It can also be worn as foundation, making it my go-to concealer."
If you love: Maybelline Great Lash Mascara
"A lash-defining, lengthening and thickening mascara that's gentle on sensitive eyes. Even better, it comes at a fantastic price point."
If you love: Nars Blush in Orgasm
"An exact match to Nars' Orgasm shade, this organic blush is made from rose petals, jasmine buds and chamomile flowers. The formula actually soothes skin, and it's completely talc-free."
If you love: MAC Lipstick in Ruby Woo
"Ruby Rose is a show-stopping cherry red, cream matte lipstick. Handcrafted in Australia, it's full of hydrating, long-wearing, certified organic ingredients."
If you love: Smith’s Rosebud Salve
"A fabulous multi-purpose balm, it's formulated with fermented young coconut to help heal dry, damaged skin. It also contains natural anti-aging ingredients such as vitamin E and camellia seed oil to smooth out fine lines and wrinkles. The perfect lip balm, it makes a fantastic eye cream, too."
If you love: Benefit Benetint
"A long-wearing tint that gives you a natural-looking flush of color. It's formulated with fruit and vegetable pigments."
If you love: YVES SAINT LAURENT Touche Eclat
"This concealer has light reflective properties which helps to conceal dark circles and blemishes. It rates a 3 on the Think Dirty app, which means that it's mostly natural, but does contain a few synthetic ingredients."