For those who believe that L.A. is a land of yoga, health fads, biodynamic avocados, and new-age flimflam, well, that is a notion I cannot in good conscience refute. Oftentimes, people say not to trust everything you read, but OverheardLA memes wouldn’t be as funny if they weren’t so true. Angelinos love clean living, especially when it comes to their beauty counters. After all, Los Angeles is the birthplace of the first vegetarian restaurant in America, and it’s where Gwyneth Paltrow calls home. Any time I’m in Topanga, Venice, or even the grocery store in West Hollywood, it feels like there's a new organic cream or salve being tested and sold.
Though, I didn't experience love at first sight when it comes to clean beauty products. It was more like considering going out with the guy who’s been grating on you or won’t stop texting until you finally realize he’s been the one all along—picture Cher and Josh in Clueless. Years ago, when I tried the first wave of clean products I found in stores like Whole Foods, my consensus was this: none of it worked.
Over time, I saw more of my L.A. friends flocking to and raving about certain brands and products. It was then that I realized just how great the formulas had gotten, and they carried the added benefit of guilt-free usage. Nowadays, I’m all in. The existing chemical-free and organic beauty brands we have access to are intention-focused and results-driven. Below are some of the clean products that L.A. girls just can’t get enough of.
This indie brand of luxury organic lip products is the answer to a lot of L.A. girls’ prayers: dewy hydration, just-bitten color, and great packaging. Whether you’re looking for a hint of flush for your workout look, or sultry lips on an evening out (sans sticky residue), these shades are perfect. Logistically, for the amount of lipstick that inevitably gets ingested throughout a day of wear, it seems like an obvious choice to go clean in this arena.
Beboe is the brainchild of celebrity tattoo artist Scott Campbell. The full-spectrum CBD products respect the integrity of the plant, and these CBD sheet masks (the first of their kind) respect the integrity of clear, even skin. I found these masks on the 5th floor of Barneys Beverly Hills, inside their new custom cannabis sales space aptly named, “The High End."
The "glazed donut skin" look is on-trend in L.A., and now, in other big cities too. This luxe line of botanical products uses florals, herbs, and all of the L.A.-girl safe words. I like to apply the balm to the high points of my cheeks, lips, or just all over my face if I’m feeling particularly dry or just in need of glow.
Witch hazel is a drugstore staple for clean skin and a tightened complexion. Try this family-owned essential instead of a chemical acid toner for decreased pore sizes at a fraction of the price.
This itty-bitty Austrian brand consists of a husband and wife team who transfer healing, love and crystal energy into their formulas during production. New age tactics aside, the Enchanted Face Oil really works to calm irritation and dry skin. I’ve used this after experimenting with a few too many strong essential oils on my face, and it calmed the burns surprisingly fast.
Girls can’t get enough of this skin-treating foundation, and it’s aptly made in L.A. It comes in 10 shades with light-to-medium buildable yet dewy coverage—ideal for a clean California glow.
Ladies with sensitive skin can’t get enough of May Lindstrom products. With an emphasis on treating eczema, dermatitis and tricky skin conditions, May Lindstrom’s line is a godsend. Pendulum Potion cleanser is especially great for washing off an L.A. day of smog and traffic.
Everywhere I turn, it seems like someone is talking about this miracle CBD brand. Their new ultra-strength Royal Oil is for the CBD purist. The only two ingredients are oils: broad-spectrum CBD and pure grape seed. It smells and tastes like its plant-parent. I like to ingest it for quick, natural headache relief, topically as a spot treatment for irritated skin, or drink it to quell my general anxieties. The possibilities are practically endless.
If you have a sensitivity to coconut oil, beware as this coconut oil-heavy line might make you breakout. If coconut oil is no problem for you, apply this L.A. fan-favorite with abandon.
Sustainable fragrance is a clean beauty niche all of its own. This brand’s bottles are reusable and even made from recycled green glass. Not only do L.A. girls rave about this French-made clean fragrance line, but Hermetica is also pledging to plant one tree with every perfume purchase in honor of Earth Day.
Angelinos adore French Girl. This glass jar of pretty pink sea salts can be found on bathtubs and social media feeds all across the city. As a scrub, it works. As a luxurious bath photo op, we love it too.
When I think of the greats (in terms of clean beauty), a few industry heavy-hitters come to mind, and Tata Harper is always on top of that list. I love applying a thick layer of this hyaluronic mask with a clean brush while I’m traveling or dehydrated. Recently, I wore it on a transcontinental flight and my skin stayed so hydrated. I even sleep with it on instead of night cream if I’m feeling extra-dry.
This baking-soda based cream deodorant can almost certainly be found in 1-in-every-3 gym bags across Los Angeles. This is the first natural deodorant I’ve tried that actually works. The formula is sweat-activated, leading to long-lasting results and it won’t damage your clothes to boot.