By and large, there are two types of beauty trends in the world: There are the gimmicky ones that catch on like wildfire but are ultimately short-lived (think stiletto nails and "Instagram eyebrows"). Then there are the ones that take a little longer to sweep the community but that ultimately stick around. By our measure, "natural beauty" falls in the latter category.
Ten years ago, organic and cruelty-free beauty was reserved for the new-age class, but today, a holistic consciousness is becoming the norm. "More and more of us have gone natural and cruelty-free," a Byrdie reader recently commented on a roundup of makeup drugstore products. Plenty of beauty consumers (myself included) won't even consider a product if it's laden with parabens or tested on animals.
Celebrities are no exception. When we interview beauty-minded celebs, an increasing number of them are recommending natural products over traditional alternatives. Some of these products are humble DIY recipes, but just as many are luxurious picks that you'd never guess were crafted with an earthy ethos in mind.
If you're just getting hooked on natural beauty or are already a covert, look to this list of celebrity favorites. Keep scrolling for makeup, skincare, and haircare finds that are both all-natural and Hollywood-approved!
"I put manuka honey ($22) on my face as a face mask. Leave it on for 20 minutes. … I've been eating a lot of it [as well]. It’s an investment, but it's delicious." — Phoebe Tonkin
"HollyBeth Organics' Geranium Face Moisturizer ($45) [on the road]. It’s a little tub with an orange-colored paste. I literally put it on my face like my great-grandmother put Crisco on her face." — Nikki Reed
"A really easy mask to create that will help brighten your skin and take away the dullness uses yogurt as the key ingredient. Just mix equal parts of yogurt and oatmeal (about one to two tablespoons each) with turmeric (about one to two teaspoons). Mix, apply, leave for half an hour, and wash off with lukewarm water." — Priyanka Chopra
"Since traveling can cause my skin to act up, I take extra precautions when flying. While traveling, I always carry Dickinson's Witch Hazel Formula Towelettes with Aloe ($19). I use these if my skin is feeling dirty, and I don't have any way of washing my face. I also travel with a facial mist for hydration." — Olivia Culpo
"I just discovered this product from Vapour Organic Beauty called Atmosphere Soft Focus Foundation ($50). It's just dope. It's great color, and usually organic products don't compete well with other brands in terms of quality, and it breathes and is just effortless. And it's also hydrating, which is important." — Erin Heatherton
"I love putting on [a face mask] when I'm either doing yoga or taking a bath. I like to feel like I'm doing something when I have the face mask on. I'll put the Kora Organics Purifying Mask ($45) on my T-zone and the Hydrating Mask ($45) around the outside of my face. Sometimes I will sleep in the hydrating one, and my skin wakes up so soft." — Miranda Kerr
Next up, don't miss this fascinating story on Eastern versus Western nutrition!