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I've got into a rather expensive habit of twice-monthly gel mani appointments with nail art—the sort of nail art I usually just save to my Instagram boards but don't actually do anything with. What I have noticed from spending time in my local nail salon, Lakwerk in Amsterdam, is that there isn't really one overriding mani trend in the Netherlands right now. I wondered whether this was a specific Amsterdam-specific trend for, well, shunning the trends or whether it is happening all over Europe? So, I called on the team at Pinterest to get some insights on the nail trends that are booming across the European continent. And, it turns out, they are pretty varied within each country and cross-border too.
The team at Pinterest told me that they're seeing women using Pinterest to search for nail shape inspiration, with long pointed stiletto nails big news in Spain and ballerina nails long but with a flat end trending over the border in Portugal.
Pinners in Europe seem to be going back to basics, with natural nails trending in France and simple nail designs being searched for in Germany.
When it comes to specific colors, Europeans are, on the whole, keeping it classic, with red trending in France, pink in Italy, milky white in Portugal and nude in the UK. Breaking free from the classic looks, however, is Sweden, where neon nails are the top search.
Keep scrolling to see the top nail trends in eight European countries and click the search terms for endless Pinterest inspiration.
In the UK
Ombre Nails = 108% increase in searches
Nude Nails = 37% increase in searches
Marble Nails = 46% increase in searches
In France
Baby Boomer Nails = 339% increase in searches
Natural Nails = 108% increase in searches
Red Nails = 131% increase in searches
In Italy
Glitter Nails = 174% increase in searches
Pink Nails = 122% increase in searches
French Nails = 48% increase in searches
In Germany
Simple nail designs = 42% increase in searches
Short nails = 69% increase in searches
Nude nails = 77% increase in searches
In Denmark
Matte nails = 707% increase in searches
Yellow nails = 65% increase in searches
Nail shapes = 92% increase in searches
In Sweden
Almond nails = 38% increase in searches
Check out the nail shapes video above.
Neon nails = 167% increase in searches
French fade nails = 135% increase in searches
Also known as Baby Boomer Nails! So check out the video up top.
In Portugal
Milky white nails = 190% increase in searches
Ballerina nails = 65% increase in searches
Ballerina nails are also called coffin nails, so you can see the how-to in the nail shapes video above.
Round nails = 65% increase in searches
See the round nail how-to in the nail shapes video above.
In Spain
Minimalist nails = 455% increase in searches
Stiletto nails = 175% increase in searches
Stiletto nails are as the name would suggest, super pointy! Get the how-to in the nail shapes video above.
Black nails = 186% increase in searches
Next up, these drugstore serums work like they're really expensive.