Mousse: The Volumizing, Thickening, Texturizing Product You Didn't Know You Needed

First things first: forget the crunchy, ‘80s-hair connotations you have about mousse. The foamy product was made popular in the era of big hair, but it’s gotten a major makeover thanks to advanced formulas with less alcohol. A slew of brands released new formulas earlier this year, and now every hairstylist we talk to is adding a dollop before a blowout. We checked in with Marcus Francis—he works with Jessica Pare, Rose Byrne, Isla Fisher, and Kerry Washington—for more details.

“Mousse was considered something that gave your hair a crunchy hold, but new formulas have much less alcohol, there’s been a major revamp to the ingredients,” Francis says. “It's about making the hair touchable, but giving it fullness, body, and a memory.”

Add mousse to damp hair before layering in any other products, Francis says. (You can add a small puff to dry hair to create texture, but for the most part, stick to wet hair.) It’ll make your locks feel thicker, lift roots, and—when used with a blow-dryer—give serious volume.