Our editors independently research, test, and recommend the best products; you can learn more about our review process here. We may receive commissions on purchases made from our chosen links.
There’s nothing better than a fresh new lipstick right out of the package. The bullet is shiny, the edges are fresh, and the possibilities are endless. To me, lip colors are like friends—they're beautiful, exciting, and always there when you need them. I look back at old photographs and I remember the exact shade I was wearing and what I was feeling as I slicked it on. I keep all of my old, discontinued shades as mementos from good times in the past.
So, in honor of my most favorite holiday (National Lipstick Day, duh), we worked with Amazon Beauty to determine the most popular hues and trends over the past year. Mattes were (and still are) all the rage, and the classic true red is going as strong as ever. These are the most popular lipstick brands and their most coveted shades of the year.
Best Matte: TheBalm Meet Matte Hughes Lip Color in Committed
It's no surprise that a shade of this variety ranked in Amazon Beauty's number one spot. Two words: Kylie Jenner. Catch my drift? This long-wearing formula glides on smooth with a comfortable matte finish and a subtle vanilla mint flavor to boot.
Best Nude: L'Oréal Colour Riche Lip Colour in Fairest Nude
L'Oréal's nude lipstick came in second due to its nourishing, plumping qualities. Enriched with ingredients like omega 3, vitamin E, and argan oil to condition and soften your lips, this nude is the barely there balm you've been waiting for. The price is pretty great too.
Best Long-Lasting: Stila Stay All Day Liquid Lipstick in Patina
One of our favorites since it launched, Stila's highly pigmented liquid lipstick feels practically weightless but lasts all day. It's creamy, moisturizing, and full-coverage enough to stay put no matter how many snacks you sneak from your office fridge. Plus, the dusty rose shade is so on trend.