Meet the Drugstore Brow Gel That Has Over 27,000 Repins on Pinterest


A great brow gel is as essential to us as moisturizer. Even on days we go makeup-free—which, to be honest, is happening more frequently than ever—groomed brows are a must. And just as with skincare, there are certain nuances to figuring out the best formula to fit your personal needs: It has to have the right consistency and hold for your hair type, for example, and the correct amount of pigment is principal.

So when a drugstore option happens to tick all those boxes, we (and our wallets) rejoice. Apparently, we're not alone: Beauty-savvy Pinterest users also seeking out a budget-friendly brow option have tracked down the perfect gel, and they've been quick to spread their recommendation. Oh, and it happens to be only $7.

Keep scrolling to see the most popular brow gel on Pinterest!