It's Official: This Color Is the New Millennial Pink

Updated 03/30/17
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mauve beauty trend - pinterest

If it seems like we're all looking at the world through rose-colored glasses lately, it might be because everything is awash in Millennial Pink. But even as the bubble gum hue continues to dominate our Instagram feeds, it looks as though there is another pink on the rise, or atleast that's what those in the know at Pinterest are telling us. Per the site's analytics team, searches for mauve nails are up 170% over last year, and people are pinning mauve hairstyles and makeup looks at an uptick of 40% to boot.

Which can only mean one thing: that this dustier take on the beloved pastel hue is about to become spring’s new neutral.

Not quite brown yet not pink either, this up and coming shade puts a cool new twist on your everyday lip, nail, and or hair color. Perhaps that's the reason our contact at Pinterest, Amanda Switzer says we will be "seeing flashes of mauve everywhere this spring." For the dusty pink images blowing up our Pinterest feed, keep on scrolling.

Add some color to your classic smoky eye with Milk Makeup's Smoky Quad Palette ($36), that features a gorgeous mauve shadow.

Sport a neutral colored manicure come spring with Essie's Nail Polish in Lady Like ($9).

Thinking about dying your hair a pretty pink? Opt for a slightly darker shade like this mauve hue above.

Try a dusty rose lip color on for size with Bobbi Brown's Creamy Lip Color in Pale Mauve ($28).

Want more Pinterest inspiration? Check out these 10 low-key amazing Pinterest boards you need to check out.

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