Aside from the fact that Pinterest is a portal to inspiration—or should we say pinspiration—for just about every corner of your life, it's also a great way to gauge public opinion. We often notice trends forming across boards, which only makes us want to dive deeper into why certain items are being pinned, repinned, and liked. So what better way to understand what beauty products the public enjoys than to scour the pages of Pinterest for the most-loved items? As such, we searched high and low for the most popular product pins for your viewing (and shopping) pleasure. Keep scrolling to see what they are!
The thin, retractable tip and waxy consistency of this brow pencil make it a huge competitor in the world of brow products. It'll stay put all day and give off a natural finish, unlike some thicker- and creamier-consistency pencils.
We can't say we're too surprised to see this highlighter on the list. It sold out within the first few hours it was on the market and still flies off the shelves to this day. It's got a highly pigmented peach-pink undertone, perfect for strobing or just adding a little hint of shimmer to your complexion.
Fake a set of falsies with this buildable lengthening and volumizing mascara. Your friends will have to guess whether they're real—spot-on naming, Benefit.
Bloggers, vloggers, and shoppers alike went nuts for this concealer when it first came out—and for good reason. Its rich, creamy consistency can easily be dispensed with the little sponge applicator tip to not only completely cover dark circles but also highlight your face, cover blemishes, and everything in between. It's also super blendable and won't settle into fine lines—a deal breaker for us Byrdie girls.
Take a scroll through Pinterest and you'll see countless photos of girls wearing this matte lipstick that may just give Kylie Jenner's Lip Kit a run for its money.
Whether you're a fan of strobing, contouring, highlighting, or all three, this brush will get the job done. Its bristle placement helps deposit just the right amount of color onto the skin (just remember to clean it between products!).
We could wax poetic about this dry shampoo all day long. It has a great price point compared to other, expensive formulas and can definitely live up to department-store-brand performance.
Chances are you've either tested or owned a tube of MAC's classic lipstick at some point in your life. The most popular color on Pinterest? Brave.
There's nothing like a dependable foundation that gives light coverage without caking or moving throughout the day, so we can see why pinners love this formula.
Talk about beauty sleep! This cream gives skin a serious dose of hydration overnight while countering the appearance of wrinkles and loss of skin elasticity.
What types of products would we find on your Pinterest boards? Tell us below!