Survey Says: THIS Is the Most Important Beauty Product You'll Ever Own


Calvin Klein

If you pause and really think about it, what is the single most important beauty or self-care item in your routine? The ONE thing that you would never give up or step out the door without using first? Shampoo? Toothpaste? Mascara?

Is your answer "deodorant?" If so, you're definitely not alone. In fact, Dove conducted a recent study that found most women rank it as the most essential product in their regimen—twice the importance of toothpaste, four times more than foundation, five times more important than washing their hair, and six times more important than mascara. Those are big numbers for a task we practically perform on autopilot, so what makes your stick the most important item in your beauty arsenal?

Here’s what’s up: In the survey, Dove found that seven out of 10 women described a beauty product as any product that makes her feel confident. Likewise, 73% of women said that when looking for a beauty product, they search for something that will cause them to look and feel their best. And whether you’re running from place to place or—ahem—prone to nervous sweating, you can probably attest that deodorant has your back (pits?). With that in mind, it’s easy to place it before your lash-boosting mascaras and pore-minimizing primers. (Well… easy-ish.)

Bonus! The same data also revealed that 49% of all women who’ve forgotten to apply deodorant go back home to do so, but just note that you can always use hand sanitizer if you’re in a pinch.

Shop some of our favorite deodorants below.

Did you know your deodorant does much more than battle B.O.? Check out these little-known hacks!