There are so many flattering lip products at our disposal. We’re convinced that even the most minimal makeup wearers have at least one balm, gloss, or bullet stashed in the contents of their handbag. It’s the ultimate beauty tool—one swipe and you’re suddenly more hydrated, self-assured, or dressed-up. With so many lippies in the world, it’s hard to imagine which colour reigns supreme. Surely an everyday nude? Or statement-making red? Recent data from virtual makeup testing app YouCam Makeup would insist that you’re wrong.
Globally, the favourite lip colour is none other than millennial pink. According to YouCam, this buzzy shade accounts for more than 20 percent (or almost 24 million) of the virtual in-app try-ons in the US and UK, and 15 percent in China and Japan. We’ll admit we were surprised, but can’t argue the fact that a swipe of pink lipstick is a sure way to pep up our mood.
Keep scrolling for six millennial pink lip products to suit every taste.
Chanel’s iconic lippie comes in the perfect version of flattering millennial pink. Enriched with jojoba oil, the colour glides on for a subtle, plump-lip look. Perfect if you don’t want an opaque layer of colour.
Charlotte Tilbury does a slew of amazing pinks, but none are quite as millennial as Valentine. One swipe is all you need for pillowy, pinky lips.
To keep everything where it should (aka no bleeding), lip liner is non-negotiable. This liner works best when paired with a highly pigmented lipstick. Also, once it sets, it won’t budge.
If you love a matte finish and high-colour payoff, you can’t go past a MAC lipstick. Prep lips by buffing with a wash cloth and a little lip balm to prevent flaking.
Liquid lipstick devotees probably know all about this rendition. Peony is a lighter-toned millennial pink that works well for pale skin. It’s also ace for anyone that has a tendency to eat their lipstick (i.e. this won’t rub off on your champagne flute).
Pink, glossy lips are easy with this drugstore favourite. Pigmented and thick, it’s pretty much the ’90s shade you wore to your school formal, but better. Plus, it’s $10.