After engaging in the ultimate international beauty product swap with our editors in the UK and Australia last summer, I took away two key lessons from the experience. One, there are countless gems hiding beyond our borders—an exciting prospect for any beauty- and travel-obsessed gal like me. The second lesson was far more bittersweet: Be careful not to fall too deeply in love with the aforementioned phenomenal products because international shipping is definitely not a guarantee.
And that's why it's been so exciting to see American beauty destinations like Sephora, Nordstrom, and Target begin to expand their offerings to include some of the best cult international products. Case in point: As of today, Ulta is stocking Models Own, a beloved, ColourPop-esque UK makeup brand that I fell in love with during that fateful swap.
It took me months to thoroughly sift through the giant boxes our international editors sent over and really test each product. Being the skincare junkie that I am, I admittedly glossed over a lot of the makeup during my first pass—until on a whim one day, I decided I wanted to go for a graphic, colorful eyeliner look. The only thing I had on hand was a little pot of royal-blue gel eye shadow by Models Own, courtesy of the very lovely Amy Lawrenson at Byrdie UK. It was love at first swipe—and after trying a handful of the other Models Own products that Amy sent over, I was officially hooked.
So needless to say, I'm pretty thrilled that restocking only requires a quick jaunt to my local Ulta. (Though, it appears ASOS recently started to make the brand available to U.S. customers as well.) With its emphasis on fun, poppy color (as well as an array of very good priming and correcting products), it's my go-to on days when I'm feeling a little experimental—all at a very forgiving price point.
Keep scrolling to see some of my favorite Models Own products, now available at Ulta.
Sadly, the aforementioned gel eye shadow isn't available at Ulta just yet, but the blue cream color in this palette is a worthy alternative. Swipe it on with an eyeliner brush, dab on a little bit of finishing powder to keep the color in place, and go.
Color-correcting is a valuable skill to master, and this palette makes it easy. It helps that the formula is creamy and very easy to blend too—a must on my dry skin.
Tinted highlighters are key for avoiding that played-out, overly "frosted" look. Thanks to its rosy undertones, this user-friendly highlighting stick offers a flattering, lighted-from-within kind of glow.
For me and my hopelessly watery eyes, primer is a must—especially when experimenting with color. (Let's just say I've found blue smudges on my cheeks one too many times.)
Next up, check out seven cult-favorite skincare lines from around the world.