“Are you your hair?” Lena Dunham asked this question on an episode of her podcast Woman of the Hour, and we can’t help but wonder the same thing. Of all the topics that we talk about, hair often feels the most personal. Whether your strands are straight, wavy, curly, natural, or any of the hundreds of variations, chances are high that you know what it feels like to love your hair—and also what it’s like to hate it. Thus, when it comes to choosing products for our strands, we’re just a little more discerning than we would be if we were, say, picking out a lipstick at CVS. One wrong move (or shampoo), and our hair gets mangled and impossible, but a holy grail serum can transform even the most rebellious strands into glossy perfection.
With that in mind, we looked to some of our favorite It girls and models to see which styling product they count as their ride-or-die. How does Gigi get her perfectly textured beach waves? What does Cipriana Quann use to keep her hair both moisturized and volumized? Keep scrolling to find out!
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Model Imaan Hammam is the definition of #hairgoals. The secret to her stunning curls? Aunt Jackie’s Curl La La Defining Curl Custard Cream ($12). “It softens and defines my curls,” she tells Glamour.com. “I just put a bit of it into damp, towel-dried hair, let hair air-dry for 30 minutes, and then diffuse it with a blow-dryer—this makes it even curlier and bigger, which I like.”
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Models who know their beauty stuff are our favorite kinds of models and Anja Rubik falls into that category. She blew our minds with many a makeup, hair, and skin tip during our interview, as well as made us want to stock up on a bevy of intriguing products. When we asked her the secret to her model-off-duty hair, she told us her secret: Klorane Dry Shampoo ($20). Adding to our hair arsenal, stat.
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Rosie Huntington-Whiteley, who has worked with Moroccanoil, swears by its cult-favorite Treatment Oil ($44). “[It’s]been my favorite for five years—it does everything it says on the bottle," she tells Vogue.com. “It smooths, it makes your hair more manageable, it adds volume—it’s fantastic.”
Click here to read Rosie Huntington-Whiteley's entire nighttime beauty routine!