This Secret Australian Makeup Brand Is All Team Byrdie Can Talk About

Byrdie's editorial team has the rare privilege of trying dozens and dozens of makeup products every month, which has led us to become pretty (okay, extremely) discerning when it comes to our taste in lip gloss, brow gel, mascara, and more. Over the past few weeks, I realized that over half of team Byrdie's favorite products of the moment all come from the same obscure makeup brand: ModelCo.

Are you familiar with ModelCo? I wasn't until earlier this summer. The little-known Australian cosmetics company introduced their face, eye, lip, and self-tanning products to team Byrdie a few months ago, and since then, literally every time the question of our current makeup favorites comes up, a ModelCo pick is invariably mentioned. 

The story is that ModelCo was founded in the early '00s by a former modeling agent based in Sydney named Shelley Sullivan, who sold just two products at the time: a heated eyelash curler and a self-tanner. Since then, the line (which is PETA-certified cruelty-free) has created over 250 innovative formulas, sold online and in niche retailers like Colette in Paris and Henri Bendel in New York.

For how good the products are, they're still fairly under-the-radar, at least in the U.S., so we felt it was time to profess our love for ModelCo's secretly game-changing products (which—bonus—are all on sale on the brand's website right now). Keep scrolling to shop the seven ModelCo products Byrdie editors are genuinely obsessed with.