The Under-the-Radar Hair Product European Models Swear By


Lorenzo Palizzolo/Getty Images

If there's one beauty look that will never go out of style, it's one that's fresh, natural, and effortless. Hence the long-standing fascination with skincare strategies that promise to leave skin dewy and glowing sans concealer and no-makeup makeup tricks for that extra oomph of "natural" allure. When it comes to achieving this level of fresh-faced beauty, nobody does it better than models off duty.

For the past handful of fashion weeks, I've worked as a casting assistant. This past New York fashion week, I finally asked the girls to spill their secrets to getting a tousled, unstyled look. Models fell in either one of two categories—those who didn't use any product on their hair whatsoever and those who used just a little bit.

Going the first route makes sense from a model standpoint, as they are supposed to arrive at castings looking natural, and many of them worried about getting product on the clothes during fittings. "What about the oil when you're trying on samples?" one said after hearing that a trio of models all added product to their tresses. Yet, when the girls who gave their locks that extra something explained their strategy, it seemed like the au natural models wouldn't hesitate to get on board.

Keep scrolling to discover the three products recommended by models to get that enviable off-duty look.