Recently, Gwyneth Paltrow held her first-ever InGoop Health Summit in Los Angeles, where she uncovered the anxiety behind "wellness," among other things. Our associate features editor described the event as something akin to a "Star Trek convention for incredibly chic, bohemian women who care as much about shamanic healing as they do about gluten-free doughnuts (and who can afford to spend between $500 and $1500 to experience 10 hours of all things Goop)."
As someone who consumes much of the out-there prescriptions Good inevitably doles out, I also approach a lot of it with a healthy dose of skepticism. Case and point: leech therapy—a treatment Miranda Kerr, supermodel and natural skincare founder, revealed she partakes in. "Have you tried leech therapy?" Kerr asked the audience. "It's adventurous. Health is wealth. They've been doing leech therapy for thousands of years," she says.
Kerr claims that having the leeches suck out blood on your face and then smearing it around works to tighten and brighten your skin. You see, the cellular components of our blood are responsible for clotting and quick healing, this natural phenomenon actually helps give our skin a collagen boost. Case studies show using leeches to preserve soft tissue and promoting healing after facial reconstructive surgery leads to more positive outcomes. Basically, it sounds like a much scarier version of a vampire facial. And, quite honestly, those work. As does Dr. Barbara Sturm's blood cream.
The most bizarre part, though, isn't even the treatment itself but rather what Kerr does with the leeches after they're done sucking her blood. For hygiene reasons, leeches can't be reused. So, rather than let them be killed, Kerr brings them back to her home and releases them in her Koi pond, reports the Independent. Miss Goop herself, Gwyneth Paltrow, couldn't help but laugh. "Wow," said Paltrow, "I thought I was batsh*t crazy."