There's just no escaping that bubblegum hue, is there? Few color trends are so pervasive and long-lasting that they earn their own monikers, but when you think about it, Millennial Pink's fate was sealed from the beginning. Equal parts retro-inspired and kitschy-cool, the mauvy pastel shade is also muted enough to double as a neutral. There are entire restaurants dedicated to the color and its Instagrammability. Drive down Melrose Avenue in Los Angeles at any hour, and you're likely to see a dozen people lined up at the famous Paul Smith pink wall, just waiting to take their photos in front of the candy-hued backdrop.
The owners of Dimes, the fashionable brunch haunt on New York City's Lower East Side, actually had to remove a pink table from the restaurant after people kept clamoring to sit there—all for the most photogenic meal, of course.
So naturally, the beauty market has gotten in on the trend. In this case, the aesthetically pleasing hue is often a byproduct of a highly effective ingredient: a berry-infused face mask, for example, or a rose-scented lip polish. But either way, we can promise that Instagramming these on-trend products will pull in extra likes—and better yet, you won't disrupt anyone's breakfast in the process.
Feast your eyes below.
Delicately scented with rose, geranium, and peppermint, this all-natural paste is a scrub and moisturizer in one. Organic sugar gently buffs away dead skin cells, priming your lips to better absorb the hydrating blend of shea butter, olive oil, and plant waxes.
Leave it to this cult-beloved makeup brand to key in on the trend: ColourPop just made it easier than ever to shop pink beauty products, and we have our eye on this pearlized highlighter.
Just add water to this clay and floral powder blend, and you've got yourself a deep-cleansing, glow-enhancing mask.
It's a hair spray… in powder form. The innovative consistency allows for the most flexible hold possible, which means that bouncy curls stay bouncy—and intact.
Pro tip: Add a drop or two of this luscious rose oil to your foundation or moisturizer to give your skin an extra boost of hydration.
As crucial components of our skin's moisture barrier, ceramides help lock in moisture—and as we age, they tend to deteriorate, which leads to sagging and dryness. Replenishing and refortifying that natural line of defense is as simple as investing in moisturizers that are rich in ceramides, and this K-beauty favorite is a great option.
We have yet to meet a product from this thoughtfully crafted Hawaiian brand that we don't like, but this mask might be our runaway favorite. With an addictive fragrance cocktail of 28 active botanical ingredients, it's essentially a brightening, restorative facial in one very Instagrammable package.
Found: A floral fragrance for people who typically hate florals. The notes of jasmine, tuberose, and rose are light and pretty without feeling at all cloying, while crushed leaves, moss, and cedar round it out with an earthy base.
One of the most photogenic K-beauty brands on the market right now, Saturday Skin has definitely capitalized on the It shade—and the formulas themselves back up that curb appeal. This face mist, for example, is formulated with kiwi and white grape extracts to hydrate, brighten, and protect skin from free radicals.
One of our all-time favorite multitasking products, Tata Harper's cult-loved lip-and-cheek stain delivers the perfect amount of natural-looking pigment.
And of course, one of the easiest ways to tap into the trend is via a few swipes of nail lacquer. We love Tenoverten for its long-lasting, nontoxic formulas, and this shade might as well be the new nude.
Next up, check out the biggest beauty trends we're predicting for spring.