Milk Makeup: Best Products and Brand Review

We'll get to the point—Milk Makeup formulates fun, effective, inclusive makeup and skincare products for everyone. From cannabis sativa seed oil-infused mascara and roll-on body oil, to high-shine lip glosses and vegan skincare, anyone who has tried Milk products in the past most certainly has a favorite product (or ten).

Over the years, the brand has remained true to their promise to create 100 percent vegan beauty products and to never test on animals. From the beginning, the Milk team was determined to create products using “clean and good” ingredients, that require a bit more effort to identify and source. According to brand founder Zanna Roberts Rassi, their mission was to "rewrite old school beliefs that you can’t have it all in one line.” Some of the unique ingredients you'll find in Milk Makeup products include marshmallow extract, hemp-derived cannabis sativa seed oil, and blue agave.

These unique formulations satisfy the average Milk consumer, who tends to be deeply tapped into the beauty industry and an ingredient connoisseur. Repeat Milk customers—playfully nicknamed the "Milk Mob"—are "completely aware of what they are putting on their faces and appreciate good-for-you, clean ingredients," says Rassi.

And contrary to popular belief, Milk Makeup, a vegan brand, wasn't named for the sake of irony. The name actually comes from the famous Milk Studios in New York City where creatives have been coming together for years for fashion and beauty photoshoots. (And today, it's the location where Milk products are developed.) Despite the name, there isn't a trace of dairy milk in any of the brand's products. More on what is in the products, ahead—including that viral primer you've seen all over TikTok.

Ahead, discover the best products that Milk Makeup has to offer.