For me, mascara is the pièce de résistance of my makeup routine. Whether I'm doing a light look or full glam, I always have to apply a few coats to take my look to the next level. Though I have a lineup of tried-and-true favorites, I'm constantly trialing new mascaras in pursuit of the latest and greatest one. That's why I was excited to try Milani's new Anti-Gravity Mascara. It's been praised by countless beauty influencers on TikTok and YouTube for its ability to deliver extreme volume, length, and lift. After seeing their rave reviews, I was eager to swipe the inky-black formula onto my lashes. How did Milani's Highly Rated Anti-Gravity Mascara perform for me? Keep reading for my honest thoughts.
About My Lashes
My lashes are a decent length and thickness but don't really hold a curl. Without mascara, they're not noticeable on camera. My ideal mascara adds dramatic definition, volume, and length to my lashes, so they're noticeably visible when I take a selfie or hop on a Zoom call. It typically takes about two or three coats of mascara to achieve my desired lash look.
The Feel: Weightless on My Lashes
When it comes to deciding if I like a mascara or not, the design of the brush and the way the formula feels on my lashes are important factors. Upon taking the brush out of the tube, I immediately noticed its unique design. The product's molded hourglass-shaped brush was specifically designed to grab and coat every lash, adding length and volume with each swipe.
When I ran the brush through my lashes, I was impressed by how weightless the formula felt.. The mascara brush also made the application process seamless as it allowed me to evenly distribute the product to each hair without it clumping.
The Ingredients: Nourishing Formula
I don't just want my mascara to make my lashes look nice. I want the formula to be enriching as well. This vegan, cruelty-free Milani mascara is enhanced with plant and fruit-based waxes and castor oil. Castor oil is a beloved ingredient for the hair and skin. When it comes to your lashes, there's anecdotal evidence that suggests it can help nourish and strengthen lash hairs.
The Results: Lifted and Lengthened Lashes
I fell in love at first swipe with this mascara—no exaggeration. As soon as I applied one coat to my lashes, I was impressed by how lifted and voluminous they looked. A second coat gave me the extremely bold lash look I love. The mascara comes in one shade, an intense black hue, which I love because it beautifully enhances my naturally dark lashes.
Beyond how a mascara looks, how it wears is equally as important. This mascara promises to last for up to 24 hours. Though I didn't wear it for a full day (I left it on for about 8 hours), it didn't smudge or flake throughout the entire time I wore it. It's also worth noting this mascara was easy to take off. While you have to aggressively scrub some mascaras off your lashes, this one easily melted away using a cleansing balm.
The Value: Prestige-Quality at a Fraction of the Price
The Milani Anti-Gravity Mascara is more than worth its $11 price tag. It checks off all of my mascara must-haves: it's thoughtfully formulated, adds volume, and doesn't flake. Though this product is in the drugstore category, it rivals prestige mascaras. According to the brand, most of their products are made by the manufacturers creating the prestige cosmetics you'll find in Sephora. Basically, this Milani mascara offers all of the perks of an expensive mascara for a fraction of the price.
You can buy the Milani Highly Rated Anti-Gravity Mascara at Ulta Beauty, Target, Walmart, and Milani.com.