You've probably heard of, seen, or used a rotating makeup brush, but Michael Todd Beauty's take on electronic brushes isn't your typical spinning set of bristles.
The "first of its kind" brush, called the Sonicblend ($79), is a powerful vibrating tool that boasts 400 micro-movements per second. It also comes with built-in protection against microbial contamination to help ward off dreaded bacteria.
The idea is that the high-speed sonic vibrations will better blend in product (it can be used with foundation, powder, highlighter, etc.) sans streaking. It also helps cut down on skin irritation because no tugging, stretching, or rubbing is involved.
This product is a few months old, but it came across my desk recently, and since I'm ever one to volunteer as a beauty guinea pig, I was eager to give it a try.
With one touch of the button, I was amazed at how intense the vibration was. Then, after touching the button again, thinking I was turning it off, the speed increased more, and even more after a third tap. This thing means business. It was only until I held down the button that it fully shut off.
Ready to give it a go, I grabbed my foundation (Revlon Colorstay, $9) and deposited two drops onto the back of my hand (the usual amount I use with my BeautyBlender) and dipped the brush in. Because of the sheer power of the brush, I figured dipping it into the liquid formula while it's turned on would mean foundation would fly everywhere, but much to my (pleasant) surprise, that wasn't the case. The sensation against my skin was pretty crazy, and I was only using the lowest speed. However, it did seem to be blending quite nicely, despite the fact that I needed to add more foundation (about six more drops) to cover my entire face, as the super-soft bristles tend to soak up a good deal of product.
Next, it was time for powder (I love using Laura Mercier Translucent Loose Setting Powder, $38). Again, product didn't fly in every which direction, and the overall application was lovely.
Lastly, I dipped the brush into some Honest Crème Blush ($38) and blended it onto the apples of my cheeks. Like the previous two products, the blush looked smooth, even, and seamless.
I didn't wash the brush head between products because I was excited to give them all a try at once, but I would suggest a designated brush head for each individual product to keep things separate (and so that you're not working with damp bristles).
Final thoughts: This brush definitely makes for streak-free application, however, I didn't like how much product it absorbed. I'll definitely go through foundation much quicker if I solely use this brush. Additionally, the vibration is really fierce—so much that using it on my nose felt like a jackhammer. All in all, though, I think it's a smart, innovative tool and can definitely see myself using it in the future.
Would you give this brush a try? Sound off in the comments!