Here at Byrdie HQ, we believe the world of beauty can generally be divided into two categories. First, there are the under-the-radar products that you happen upon in a stroke of luck; they're your hidden gems. The second category is made up of the recognizable elite—products that are the beauty equivalent of Starbucks: They're effective, trustworthy, and, well, everywhere. Eos lip balm certainly falls under the latter—thanks to its bubbly packaging, variety of fun flavors, and celeb-backed following (Miley Cyrus, Kim Kardashian West, and Gwen Stefani, just to name a few), it still reigns ubiquitous, defending its places in the handbags of Insta girls everywhere.
Still, in spite of its dependability, we were still a little surprised to see that these old favorites were trending on the internet this morning—and even more floored when we learned exactly why. Thanks to a totally fresh (and rather niche) Instagram account called Watch It Melt, people are entranced by a video of the famous lip balm being cut through with a hot knife. Sound a little strange? Maybe. But in the same vein as #bundrops and Dr. Pimple Popper, it's remarkably mesmerizing to watch (though a lot less gross).
Keep scrolling to see the viral video!
(REVERSE) Hot Knife vs. EOS Lip Balm. I'm still using the balm that didn't melt. ;) CHECK OUT MY FEED FOR MORE VIDEOS LIKE THIS. I also have a YouTube channel with many more videos, the link is in my bio! #satisfyingsounds #oddlysatisfying #satisfying #eos #melting #eoslipbalm #sphere #satisfied #reversevideo #TAPFORSOUND #asmr #asmrsounds #slow #hotknife #watchitmelt #youtube #subscribe
The Watch It Melt account posts daily videos of various objects being melted, whether by being exposed to acid or being cut through with a burning hot knife. It has over 43,000 followers. We totally get it; it's strange yet satisfying to watch. Whether or not you found the video hypnotic like we did, it's worth checking out this entertaining account. (And no matter your personal take, you have to award some points for originality.)
In the meantime, restock your lip balm collection with the vanilla mint pick featured in the video. Or if you don't want to limit yourself to just one, reach for the Six Organic Smooth Sphere Lip Balms Multipack ($17). Hot knife not included.
Love all things lips? Next up, read how a magical serum gave one Byrdie editor bigger lips in just one minute!