The Lipstick Brand Everyone on Instagram Is Obsessed With

Instagram has been known to give life to a number of beauty trends—hair tapestries and opal hair come to mind. Instagram is also a wonderful place to discover new brands. With makeup artists and beauty bloggers tagging every last product, it’s easy to get lost in an Instagram hole. However, when you make your way out, you sometimes come out the other end with a killer new beauty find. If you’re lucky, it’ll be an ultra-matte, high-pigment lipstick like these lip colors that have become Insta famous.

Scroll through to hear all about the lipstick that’s taking over Instagram!