As far as individual skincare ingredients go, we have a deep love for vitamin C. It has antioxidant powers, which means it protects against pollution and free radicals (and thus the signs of aging that stem from them) while brightening and turning up the glow on our complexions. It seems like other people agree since it was one of the biggest trends in Pinterest searches last year.
We've tried many vitamin C serums and found quite a few favorites, but now there's a new one on our radar. It comes from renowned esthetician Melanie Simon, founder of Ziip Beauty, a company that creates an electrical skincare device to encourage collagen and elastin production in the skin. Now she's channeled her anti-aging know-how into a new namesake skincare line. The first product, the aforementioned vitamin C serum, is already beloved by some of Hollywood's elite.
It's certainly luxurious, but what makes it different than any other vitamin C serum, you ask? Well, it has to do with the special formulation. The vitamin C in this serum is incredibly concentrated yet incredibly stable, meaning it won't oxidize like others on the market. In other words, it won't break down due to light or air exposure. It stays in its original effective form. It's also not water-soluble—it's fat- and lipid-soluble, meaning it sinks into the skin deeper and more effectively than other vitamin C serums.
Simply apply it topically as you would any other serum. Pat it on dry skin after you cleanse or tone. That's it. Easy, right? Just make sure the skin is dry so the vitamin C has time to really sit on your skin and work its magic. Wait for it to dry or "glaze" over, as the brand describes it, and then apply moisturizer. You're sure to see a glowy, healthy-looking complexion. So far, it's been a big hit with Hollywood insiders. It's sold at the luxe (and famous) beauty boutique Violet Grey, and celebs like Eva Mendes swear by it. With all of the buzz surrounding it, it's certainly becoming quite the It product. You can preorder it now.