Thanks to Meghan Markle, Everyone Is Buying This Lipstick Shade

Updated 05/04/19
Christopher Furlong/Staff/Getty Images

The "Meghan Effect" is the unofficial term given to the influence Meghan Markle has on fashion and beauty. Just like Kate Middleton before her, people from all over the world strive to emulate her style. We get it—it's honestly hard not too. After all, she is a real-life princess (technically a duchess, but they're basically the same thing in our book). Recently, it looks like her influence has struck again. As the European publication Hello reports, companies are seeing huge boosts in sales of one particular type of lipstick, all thanks to Meghan Markle and her personal makeup choices.

You guessed it—we're talking about nude lipstick. It's not surprising that she goes for nude shades, as that's customary for members of the royal family. But what is surprising is how much sales have jumped since her engagement announcement to Prince Harry in November. One cosmetics brand, MEMI, says nude lipstick sales are up 65%. Keep scrolling to see which shade of nude lipstick she prefers.

Marled Long Open Front Cardigan
Charlotte Tilbury Matte Revolution Lipstick in Very Victoria $34
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This taupe nude shade from Charlotte Tilbury's matte lipstick collection is Markle's all-time favorite. The rosy pink color does indeed look super similar to the lipstick she's photographed wearing in her and Prince Harry's engagement photos.

Liptensity Lipstick - Clouds In My Coffee (light dusty/nude pink)
MAC Liptensity Lipstick in Doe $21
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MAC's Liptensity collection was developed with the help of a tetrachromat (which is someone who can distinguish millions of more shades of color than the average person). This one is a favorite since the rosy-brown color flatters all sorts of skin tones.

GEN NUDE™ Matte Liquid Lipcolor Slay 0.13 oz/ 4 mL
BareMinerals Gen Nude Matte Liquid Lipcolor in Bo$$ $19
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Even though this lip color looks dark and almost a little purple in the packaging, it goes on like a muted pink beige. It's also infused with primer, so it lasts through a whole day of eating and drinking.

Color Sensational Inti-Matte Nudes - Toasted Truffle
Maybelline New York Color Sensational Inti-Matte Nudes in Raw Chocolate $8
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For a budget-friendly option, try this neutral shade of satin lipstick from Maybelline. The neutral brown shade is called "Raw Chocolate" and smoothly glides onto the lips.

Femme Nude Lip Stylo Nude No 6 0.08 oz/ 2.4 g
Hourglass Femme Nude Lip Stylo Nude No 1 $32
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This luxurious lip crayon is soft and silky and a true nude petal pink. It's also a full-coverage option, so you don't need to use concealer or powder on your lips before application.

Milani Color Statement Lipstick in Teddy Bare $5
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Fans of a less-pinky nude color will like this inexpensive pick from drugstore brand Milani. The pure beige color will complement a standout eye look or a bronzed complexion. If you haven't tried a Milani lipstick, we recommend doing so. They're super pigmented and comfortable to wear. Plus, they're only $5 each…

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