Behold: Every Beauty Launch That Should Be on Your Radar This May

We have details on all the best new products launching this month.

UBU Eyeshadow Palette

florence by mills

We can barely believe that summer is just six weeks away. With the outside world slowly getting warmer and back to normal—or something like it—there’s no better time to experiment with fresh new beauty products that are innovating this season. Before making vacation plans (even if you decide to stay local), these are the newest product picks to add to your packing list.

With Mother's Day approaching, we’re also pampering our moms (and ourselves) with these new releases, which include everything from the first color-changing blush oil to a revolutionary AR-enabled performance drink for ultimate warm weather hydration.

florence by mills

florence by mills UBU Eyeshadow Palette
florence by mills UBU Eyeshadow Palette $25.00

Show off your creative side with the UBU Eyeshadow Palette ($25) from Florence by Mills. Created to inspire individuality, the new palette features nine bold and expressive shades—all named after different characteristics—to help you break away from your everyday beauty routine and embrace the art of makeup. 

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INH Insert Crimp Here
Insert Name Here Insert Crimp Here $49.00

As you may know, the '90s are making a serious comeback—especially in the beauty sphere. With its fingers on the pulse of what’s trendy, INH recently released its limited-edition Insert Crimp Here ($49) that helps you achieve micro-rounded crimps in seconds. 

Unlike standard crimpers, the fourth addition to the brand’s hot tool collection features rounded plates that create a more natural look that is also safe to use on various hair types.  

Basma Beauty

Basma Beauty The Foudation Stick
Basma Beauty The Foundation Stick $40.00

The Foundation Stick ($40) from Basma Beauty deserves a place on your beauty counter. After three years of formulation, the new lightweight foundation has already received rave reviews from those with sensitive skin.

The vegan, ultra-hydrating formula features skin-loving ingredients—like apricot butter, aloe vera extract, and vitamin E—to nourish the skin and leave your face hydrated and dewy. It is also worth noting that the hypoallergenic product is Dermatologist-tested and comes in 40 shades serving a diverse range of skin tones and undertones.


Vitruvi Move Diffuser
Vitruvi Move Diffuser $179.00

The benefits of aromatherapy include boosting your mood, helping with relaxation after a long day, and even improving clarity and focus. This alone makes having a cordless diffuser a valuable self-care addition to your busy lifestyle. With the cordless design of Vitruvi’s Move Diffuser ($179), you can comfortably gain tranquility in any setting you choose. Even your vanity. 

Sol De Janeiro 

Sol de Janeiro Brazilian Joia Refreshing Dry Shampoo
Sol De Janeiro Brazilian Joia™ Dry Shampoo $24.00

Brazilian Joia™ Dry Shampoo ($24) minimizes the need for time-consuming wash days and extends the life of your favorite styles. This detoxifying formula removes weighty oils without stripping the scalp of natural oils needed for moisture. 

Beauty Pie

Beautypie Wonderfilter™ Velvet Finish Primer.
Beauty Pie Wonderfilter™ Velvet Finish Primer $35.00

With outside opening back up, we're turning to long-lasting makeup again. Originating in Italy, the Wonderfilter™ Velvet Finish Primer ($35) features vita rose extract and evanescent oils. Also boasting TexturePerfect™ technology, the primer gives you the cloud-like softness that helps to reduce the appearance of fine lines and large pores.

BH Cosmetics

BH Cosmetics Say It! Shimmer Gloss
BH Cosmetics Say It! Shimmer Gloss $9.00

You’ll be more than ready to pucker up with BH Cosmetics’ latest release: Say It! Shimmer Gloss ($9). With a wide range of colors designed to reflect your mood, the high-shine lippies are designed to become a purse essential this summer. The moisturizing formula even features comfy menthol for notably plumping results.  


Beautycounter Hand Savior Radiance Boosting Serum + Hand Sanitizer
Beautycounter Hand Savior Radiance Boosting Serum + Hand Sanitizer $32.00

Beautycounter is adding Hand Savior Radiance Boosting Serum + Hand Sanitizer ($32) to its fleet of beauty products. Purposefully created to give your hands the TLC that it needs, this hybrid of hydrating serum and hand sanitizer offers a radiance-boosting blend of hyaluronic acid and niacinamide that promises to leave your hands soft, smooth, and most importantly clean. 


Amanu X Côte Customizable Nail Polish Kit
Amanu X Côte Customizable Nail Polish Kit $48.00

For a stylish manicure on the go, the Amanu X Côte Customizable Nail Polish Kit ($48) is your best bet. Featuring five mix-and-match shades in a reusable pouch, Côte thought of everything you’d need to have perfect chip-resistant nails while traveling. The clean nail polish brand’s limited-edition collaboration with sustainable sandal brand Angeleno comes with a mini nail file for quick touch-ups.

Summer Fridays

Summer Fridays Pool Time Glowing Body Oil
Summer Fridays Pool Time Glowing Body Oil $36.00

Summer Fridays want you to achieve the perfect sun-kissed glow—even if you don’t have plans to visit the beach this summer. Let us introduce you to the new Pool Time Glowing Body Oil ($36), which promises to leave skin with long-lasting hydration with the help of macadamia, jojoba, apricot kernel, and sunflower oils.


Layers Daily Glow Supplements
Layers Daily Glow Supplements $49.00

Hydrate your skin from the inside out with Layers Daily Glow Supplements ($49). Designed to quickly reverse the effects of dry weather, these dual-action probiotics and ceramides are clinically shown to reveal healthier-looking skin in just 15 days.


Pacifica Flower Moon Spray Perfume
Pacifica Flower Moon Spray Perfume $22.00

Pacifica’s new Flower Moon Spray Perfume ($22) boasts a sultry blend of jasmine, peach, and vanilla scents. Created to inspire passion and creativity, we especially love that this sensual combination features complex, layered notes to keep you floating in euphoric bliss.

Inked By Dani

Inked By Dani Color Nail Art Set
Inked By Dani Color Nail Art Set $10.00

Inked by Dani has created a solution to our DIY nail woes. For those who want to replicate the designs of salon manicures at home, the brand recently launched its Color Nail Art Set ($10). Featuring nearly 200 tattoos in each kit, the waterproof designs can be applied similar to stickers for a quick and convenient mani covered in flirty designs.

Did we mention that these tiny tats can be applied to skin? The gift that keeps giving.


Morphe Awe Together Artistry Palette
Morphe Awe Together Artistry Palette $22.00

Coca-Cola is celebrating the 50th anniversary of its iconic 1971 commercial, which promoted harmony, peace, optimism, and connection (you might also remember it from the finale of Mad Men). To celebrate the big milestone, the beverage giant partnered with Morphe to create the Awe Together Artistry Palette ($22).

"In 1971, in the midst of a shifting cultural landscape, Coca-Cola debuted a groundbreaking commercial featuring young people on a hilltop in Italy teaching the world to sing in perfect harmony. With that same optimistic voice, Coca-Cola presents the 1971 Unity Collection. It is a look at the past and a glimpse into the future with warmth, togetherness, and hopeful spirit," says Morphe on the summer-inspired eyeshadow palette. 

Olive & June

Olive & June The Summer Box
Olive & June The Summer Box $90.00

Olive & June recently launched The Summer Box ($90), and the name of the manicure must-have speaks for itself! Just in time for the return of travel season, the new collection comes with everything you need to kickstart your vacation months in style, including an array of bright neon colors and customizable stickers.

Fenty Skin

Fenty Skin Butta Drop Whipped Oil Body Cream
Fenty Skin Butta Drop Whipped Oil Body Cream $39.00

Rihanna is known for her soft and radiant skin. Now, you too can have a special glow with the beauty mogul’s latest addition to Fenty Skin: Butta Drop Whipped Oil Body Cream ($39). This whipped body moisturizer melts into thirsty skin, delivering all-day hydration.


FORVR Mood Sprung SZN Collection
FORVR Mood Sprung SZN Collection $143.00

Allow yourself to be taken to a fragrant wonderland with just a spark of the wick. Featuring several airy and floral scents, the Sprung SZN Collection ($143) is just what you need to pamper yourself (or mom) this month. We especially love Jackie Aina’s signature edge found in collection names like Bad And Boozy, Spring Flings, Cloud Dreams, and Butterfly Effect.

Athena Club

Athena Club Smooth Skin Trio
Athena Club Smooth Skin Trio $30.00

Just in time for Spring, Athena Club is introducing a new scent to its best-selling Smooth Skin Trio ($30): grapefruit. Of course, we couldn’t be more excited about trying the fragrant new trio, which includes shaving foam, body wash, and body lotion for soft, smooth, and dewy skin all day.

Color & Co. 

Color & Co. Color Gloss Conditioner
Color & Co. by L'Oreal Color Gloss Conditioner $30.00

Color & Co. Color Gloss Conditioner ($30) is everything you need to get vibrantly colored hair in one easy step. Formulated to act as a weekly treatment, the new product promises to eliminate brassy tones while enhancing vibrancy and increasing color longevity within 10 minutes. 

Henry Rose

Henry Rose Windows Down
Henry Rose Windows Down $120.00

Henry Rose has captured the great outdoors with its latest scent, Windows Down ($120). Boasting an array of aromatic scents like grapefruit and bergamot, you'd be delighted by unexpected notes of earl grey tea as a soft enhancement to the fruity fragrance. 

MAC Cosmetics

MAC Love Me Liquid Lipcolour
MAC Love Me Liquid Lipcolour $24.00

We have the secret to kissable lips this Spring/Summer. Available in 17 vibrant colors, MAC just released its Love Me Liquid Lipcolour ($24) that promises to give you soft and sensuous lips just in time for your next date night. 

Packed full of powerful conditioning oils, this next-generation liquid lip color features an innovative 360-degree, flexible arrowhead-shaped applicator that covers the lip line and the Cupid’s bow with ease.

Luxy Hair 

Luxy Hair Clip In Bun
Luxy Hair Clip-In Bun $65.00

Having off hair days happens to the best of us. Thankfully, Luxy Hair offers a quick fix with their new Clip-In Bun ($65). It's the first clip-in bun made entirely of natural hair and is available in 18 different colors. 


Youthforia BYO Blush Stacked Bundle
Youthforia BYO Blush Stacked Bundle $72.00

Youthforia immediately captivated our attention with its innovative color-changing blush oil. Designed to respond to your skin's pH balance, the buildable BYO Blush Stacked Bundle ($72) instantly gives you a youthful, rosy glow that matches your skin tone.

Mood by GXL

Mood by GXL Bye Bye Bags Eye Masks
Mood by GXL Bye Bye Bags Eye Masks $6,010.00

Say goodbye to sleepy eyes with Bye Bye Bags Eye Masks ($60/10 pack). Unlike some undereye masks that focus on puffiness, Mood by GXL created this product to hydrate and plump your skin with collagen, hyaluronic acid, cucumber, and mint extract.

Tella Nails

Tella Nails Shorts Duo
Tella Nails Short's Duo: Sunset Spritz & Cosmopolitan $25.00

Ready to fall in love with press-on nails? You’re not the only one. With months cooped up inside and summer around the corner, the coral and bubblegum pink shades of Tella Nails' new Happy Hour Collection Short's Duo ($25) has us giddy about showcasing our playful side. No salon appointment needed.

+Lux Unfiltered

+Lux Unfiltered N°5 Soothing Lip Balm
+Lux Unfiltered N°5 Soothing Lip Balm $18.00

+Lux Unfiltered’s new N°5 Soothing Lip Balm ($18) is launching just in time for summer. Formulated with cocoa butter, almond, jojoba, and coconut oils, the everyday must-have swiftly soothes parched lips and locks in moisture for soft and kissable lips. We especially love the menthol flavor that will keep your pout minty fresh.

Après Pacific

Après Pacific Pacific Glow Clay Mask
Après Pacific Pacific Glow Clay Mask $40.00

Ensure your skin looks its most radiant this summer. Après Pacific's Glow Clay Mask ($40) addresses hyperpigmentation while keeping your skin moisturized. Boasting superfood ingredients like turmeric, aloe, and amla berry, there’s no reason this mask shouldn’t be on your self-care radar. 


Kayali Sweet Diamond Pink Pepper 25
Kayali Sweet Diamond Pink Pepper | 25 $138.00

Sweet Diamond Pink Pepper | 25 ($138) strikes a delicate balance between spice and sweetness. After 25 rounds of formula modifications (casual), Kayali landed with the perfect combination of pink pepper and saffron with floral notes like Bulgarian rose and royal lily. 

To round out the fragrance, Kayali included sandalwood, which works to heightens the scent of bergamot.


Barcode Watermelon Drink
Barcode Watermelon Drink $4,812.00

Staying hydrated is essential for a variety of reasons, but it's essential for maintaining a youthful glow. Thanks to Barcode, drinking water just got a little more fun. The Watermelon Drink ($48/12 pack) is a completely plant-based performance drink fueled by coconut water, vitamin D, Rhodiola, electrolytes, and adaptogens, which act in tandem with your body's natural system to help achieve its full potential.

Sweetened with monk fruit, Barcode's newest drink is the first AR-enabled performance beverage that allows users to scan the QR code on the bottle and receive curated content and workouts.

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