We'll be frank: Being a beauty editor comes with a lot of perks. We realize not every job allows you to be the first to test Pat McGrath's latest launch or swatch Charlotte Tilbury's newest lipstick before it hits the market—and thus, we take our good fortune very seriously. Scan any beauty editor's desk, and you'll likely find 1) a mess and 2) a barrage of products from the best and buzziest brands in the industry, from Milk Makeup to Maybelline. We consider it our civic duty to spray, swatch, and blend them all to report only the best to our readers. Each month, we'll be sharing the coolest new products that'll make you scream, "Take my money!" (Apologies in advance to your bank account.)
For April, we're seeing new launches from Becca, a cool new Aussie mask brand, and more. Keep scrolling to see all the best new products launching this month.
Becca's Shimmering Skin Perfectors have reached cult status, and we have similar hopes for its brand-new bronzers. Each shade adds a touch of post-vacay glow anywhere you sweep it, with all of the natural-looking tan and none of the orange glitter.
99.9% natural and free of parabens, Burt's Bees new face oil blends rose hip, jojoba, and evening primrose—all oils packed with antioxidants and fatty acids—to give dry, tired skin a healthy-looking glow.
Charlotte Tilbury is the queen of bronze, which is why we're psyched for this promising new launch. Slather the self-tanner-slash-face-mask on after cleansing, and wake up to soft, hydrated skin that looks like you spent a summer in Tulum. We'll gladly try it.
Picture your favorite lip stain, and remove all the annoying parts—like the fact that it dries out your lips, settles into lip lines, or disappears after five seconds. The end result is Dior's latest lip launch, which promises all the benefits of a lip tint with a luminous finish and long-lasting wear. We tried every shade and are especially obsessed with Natural Rosewood, which left our lips with a flattering rosy tint through lunch, sans dryness. Your lips will love this—trust us.
Made with pink grapefruit extract, encapsulated retinol, and the brand's proprietary hydro-complex, this brightening serum from Eve Lom leaves your skin feeling baby-soft without the irritation other brightening serums can cause. Dark spots don't stand a chance.
A hybrid concealer, illuminator, and blurring product, Julep's new launch disperses the perfect amount of creamy product via a cushion-tipped applicator. Toss it in your bag to cover dark circles and other skin annoyances on the go.
These waterproof lip liners are blendable, precise, and hyperpigmented like all of Kat Von D's products; it's no wonder the hues are steadily selling out at Sephora since they launched just a few days ago. There's a corresponding shade for all of your favorite Everlasting and Studded Kiss Lipsticks, plus a few extra you'll want to snatch up ASAP.
Your scalp issues have met their match. This super-gentle shampoo gently removes buildup at the scalp while strengthening your damaged strands with a keratin amino complex. Plus, the sulfate-free formula won't strip your hair of its natural oils.
Satiate your penchant for metallics with Kevyn Aucoin's newest lip glosses, which give a dose of metallic sheen whether you wear them alone or layered. The unique applicator disperses the perfect amount of product, making it easy to create an ombré effect (if you're into that kind of thing).
Only Gwyneth Paltrow would create a fragrance inspired by "heat against cool damp air" and "new life unfurling on the forest floor." Her second addition to Goop's fragrance line is centered around the note of a shiso leaf, which most people who would recognize as the green leaf their favorite nigiri is served on top of. Complicated, woodsy, and earthy—this perfume is unlike anything we've ever smelled.
Why simply conceal or treat when you can use one product to both? Harold Lancer, MD, FAAD, (who often gives the Kardashians his signature facial) developed this product for his clients who travel frequently and need to be camera-ready. Made with plumping sodium hyaluronate and firming caffeine, it helps fade crow's-feet over time as it covers dark circles—win-win.
Make your shower feel like a spa day every time with this totally indulgent body exfoliator. First off, it smells so good we're tempted to eat it—like sweet cream and almonds, or sugar cookies. Second, the cream formula doesn't strip your skin; instead, it cleanses gently with organic almond oil and almond milk. It leaves your skin feeling soft and silky—never scaly.
We predict big things for Linné, a chic new botanical-based line handcrafted in Brooklyn that we learned about from our friends at The Detox Market. Their new face serum is made with a potent cocktail of 95% organic ingredients like honeysuckle and hibiscus to brighten and smooth uneven skin texture.
Fans of Marc Jacobs's Coconut Face Primer will go nuts (sorry, couldn't help ourselves) over the new setting spray. The micro-fine mist makes your skin feel plump and dewy while setting your makeup. Just make sure to press all the way down on the nozzle for an even application.
There's nothing like toothpaste with flavors such as Italian lemon oil and rose to make us feel extra fancy. These new launches from Marvis actually have us looking forward to brushing our teeth morning and night, which is no small feat.
Watch out, sheet masks—mud masks are taking over. We're slightly obsessed with Aussie newcomer Mint's adorably packaged, individual-use face masks. All of their formulas feature skin-balancing muds from around the world and promise to banish blackheads, pesky breakouts, and even cellulite.
Fans of Thierry Mugler's original Alien fragrance (a true classic) will be intrigued by this lighter, happier, limited-edition remake. If Alien is angsty Selena Gomez circa 2011, Alien Eau Sublime is present-day Selena: lighter, happier, and more carefree.
Inspired by founder Ole Henriksen's Scandinavian spa memories, this exfoliating scrub warms up when you first apply it, then cools down as you rub it in. A powerful blend of glycolic and lactic acids gently slough away dead skin cells, while volcanic sand adds another layer of exfoliation. Your skin will feel as smooth as a baby's bottom—we can attest. We're so obsessed, we'll be writing a full review on this gem soon.
We've already professed our love for Olly gummies, and the latest product from the brand is no exception. With glowing skin in mind, these berry-flavored gummies are made with complexion-boosting antioxidants like vitamin E, zinc, selenium, and more. Plus, they taste so damn good.
Based on the name alone, we're not really sure if we want to put this product on our faces or eat it. We'll go with the former, mostly because it's made with 50% pure coconut water, nourishing cupuacu butter, and a slew of hydrating botanicals clinically proven to increase your skin's hydration levels. However, the bouncy texture feels light to the touch and sinks in almost immediately.
Like a superfood salad for your face, this spirulina- and microalgae-infused mask delivers anti-aging antioxidants and vitamins deep into your skin. Apply the creamy formula all over your face, wait 15 minutes, then rinse off for balanced, happy skin.
Which of these products are you excited to try? Sound off below!