The $10 Brow Gel Hollywood's Eyebrow Guru Swears By

Updated 08/03/17


If the various parts of your face were characters from the movie Mean Girls, your brows would be Cady Heron—overlooked at first, then usurping the eyes (Regina George) as Queen Bee. To say that brows have come into their own over the past year or two would be an understatement—like saying contouring is just a makeup trend or that Kylie occasionally dabbles in Snapchat. We're constantly on the lookout for products to groom, shape, and fake our brows into the full, lush arches of our dreams, and we pay close attention to the products used by Hollywood's brow-endowed. Enter: Kristie Streicher, brow whisperer and creator of the famous feathered brow technique. Streicher grooms the brows of Hollywood's A-list, from Kiernan Shipka to Adele, and is known for creating full, natural-looking brows on even those who start out with barely anything. Though Streicher has touted many products she swears by for her technique—from a growth serum to brow powder—there's one product in particular she stands by, and it might surprise you.


If the various parts of your face were characters from the movie Mean Girls, your brows would be Cady Heron—overlooked at first, then usurping the eyes (Regina George) as Queen Bee. To say that brows have come into their own over the past year or two would be an understatement—like saying contouring is just a makeup trend or that Kylie occasionally dabbles in Snapchat. We're constantly on the lookout for products to groom, shape, and fake our brows into the full, lush arches of our dreams, and we pay close attention to the products used by Hollywood's brow-endowed.

Enter: Kristie Streicher, brow whisperer and creator of the famous feathered brow technique. Streicher grooms the brows of Hollywood's A-list, from Kiernan Shipka to Adele, and is known for creating full, natural-looking brows on even those who start out with barely anything. Though Streicher has touted many products she swears by for her technique—from a growth serum to brow powder—there's one product in particular she stands by, and it might surprise you.

Mary Kay Brow Gel $10
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If you associate Mary Kay with makeup parties and your mom's friends, it's time for a paradigm shift. The brand creates some amazing, affordable products for the modern woman, not least of which is this unassuming brow gel that Streicher calls her favorite. What sets it apart from its flashier, more expensive counterparts? The formula, for one. "I really like the formula of this brow gel," Streicher tells us. "It's better than most because it does not flake, or get tacky or stiff."

Second, the actual applicator. Unlike other brow gels with spoolies that are too wide or too tight, the space between the bristles of the brush are just right, which helps create the "perfect, piece-y separation of brow hairs," according to Streicher. To create a feathered brow à la Kiernan Shipka, she says to use short, light strokes, brushing up in the front and out in the ends. 

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Here is a photo of Shipka's brows, because they are glorious. Just think—you can get the same bushy beauties with a $10 product. 

@kristiestreicher

And here is a photo of Streicher's own brows, brushed up and feathered in their glory.

Have you tried Mary Kay's brow gel? What's your ride-or-die brow product? Tell us below!

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