17 March Beauty Launches We're Already Obsessing Over

Updated 04/18/19
Product Disclosure

We’ll be frank: Being a beauty editor comes with a lot of perks. We realize not every job allows you to be the first to test Pat McGrath’s latest launch or swatch Charlotte Tilbury’s newest lipstick before it hits the market—and thus, we take our good fortune very seriously. Scan any beauty editor’s desk, and you’ll likely find 1. a mess and 2. a barrage of products from the best and buzziest brands in the industry, from Milk Makeup to Maybelline. We consider it our civic duty to spray, swatch, and blend them all to report only the best to our readers. Each month, we’ll be sharing the coolest new products that’ll make you scream, “TAKE MY MONEY!” (Apologies in advance to your bank account.)

For March, we’re seeing lots of new highlighters and intriguing hair products (one of which is made with human keratin). Keep scrolling to see all the best new products launching this month!

Antonym Endless Summer Highlighter $42

All of Antonym’s makeup products are certified organic and work just as well (if not better) than their traditional counterparts. This silky highlighter blends fizzy pinks with golden champagne hues and blends beautifully wherever you dust it.

Amouage Bracken Woman $320

Not your grandma’s spring scent, this new launch from Amouage is a surprisingly heady green fragrance with notes of wild berry, lily, and smoky leather with a creamy patchouli base. It’s unexpected and delightful.

First Aid Beauty Resurfacing Liquid $55

This nonirritating, leave-on peel uses four different kinds of alpha hydroxy acids to brighten and transform dull, aging skin. The numbers don't lie: 83% of participantsnoticed an improvement in the overall appearance of their skin in eight weeks.

Giorgio Armani The Front Row Collection Ecstasy Lacquer $38

Giorgio Armani’s new Front Row Collection boasts red carpet–worthy shades in three classic formulas: Lip Maestro, Ecstasy Lacquer, and Rouge D'Armani Sheer. The new Ecstasy Lacquer shades range from petal pink to dusty rose to deep mauve—in other words, every color you actually want to wear.

Goodtype No. 2 $29

This bouncy clay from Brooklyn brand Goodtype adds texture to the finest of strands while providing definition to thick, wavy hair with none of the stickiness (even after sleeping). Plus, it smells fresh, intoxicating, and clean, like your crush’s white t-shirt.

Herbal Essences Argan Oil Conditioner $6

Touted as Herbal Essence’s “biggest launch in 45 years,” the new Bio:renew line promises to deliver nutrients straight to the core of each strand. Plus, they’re coloring-, paraben-, and gluten-free.

Jay Manuel Beauty Filter Finish 3D Illuminator $30

Made with diamond dust and crushed gemstones, these multidimensional illuminators leave your skin looking sun-kissed.

Kevyn Aucoin The Sensual Skin Primer $52

Fans of Kevyn Aucoin’s cult-favorite Sensual Skin Enhancer, rejoice! This new primer is created specifically to be layered underneath and even mixed with the crowd favorite for a customized finish.

Kms Add Volume Liquid Dust $24

Kms recently went through an entire brand relaunch, and we’re liking what we see. With sleek new packaging inspired by global hair trends from Seoul to Berlin, every product is meant to help you start, style, or finish your desired look. The liquid dust is a hero-product-in-the-making, creating massive volume and fullness to the hair without the messiness of a texturizing powder. Spritz it in towel-dried hair, and blow-dry for a subtler effect, or add it directly at the roots for 100% more volume.

Leonor Greyl Detangling and Color-Protecting Conditioner $78

More of a cream than a standard conditioner, Leonor Greyl’s newest launch is free of preservatives and features amaranth, known among the Incas, Aztecs, and Mayans as “the flower that never wilts.” Filled with proteins, minerals, and vitamins that protect and revive color-treated hair, it’s the most luxurious treat. Plus, word on the street is that Jennifer Lawrence counts on it to condition her strands. (You heard it here first.)

Malin + Goetz Revitalizing Eye Cream $92

We’re obsessed with the whipped texture of Malin + Goetz’s ultra-nourishing new eye cream, which promises to solve all your under-eye problems in one go. Fine lines, puffiness, and dark circles don’t standa chances against the formula that’s infused with peptide, sodium hyaluronate, and marine algae.

Sisley Paris Phyto-Blush Twist $68

Twist up this chic new blush from Sisley, dab it along your cheekbones, and blend it out with your fingers. The cream formula magically melts into a velvety, petal-soft finish.

Biossance 100% Squalane Oil $58

Move aside, argan: Squalane is the buzzy oil that’s finally getting the attention it deserves in 2017. Unlike argan, it’s light as air and sinks in instantly to hydrate and lock in moisture. Plus, Biossance’s new packaging will ensure it looks chic sitting on your vanity.

Virtue Recovery Shampoo $38

Virtue is the first-ever haircare brand infused with pure, whole human protein. Considering keratin is what makes up 90% of our hair, skin, and nails, this is pretty groundbreaking. According to Virtue (helmed by Creative Director and Kristen Stewart’s trusted hairstylist Adir Abergel), our bodies recognize this keratin as our own and allows it to fill in and smooth dry, brittle strands.

Skinceuticals H.A. Intensifier $98

A new multipurpose serum proven to boost your skin’s hyaluronic acid levels by 30%, this new launch quenches your dry, parched skin and plumps up the look of crow’s-feet and fine lines.

Susanne Kaufmann Skin Lightening and Radiance Complex $330

Pea extract is the hero ingredient in this all-natural, skin-brightening serum from Susanne Kaufmann, whom we’re dubbing Austria’s version of Tata Harper. Clinical tests found that this formula visibly reduced hyperpigmentation and refined skin texture in just 14 days. You can snatch this product up on Net-a-Porter later this month.

Talika Lipocils Platinum $120

This dual-sided launch from French brand Talika wants to help your lashes reach their full potential. The lash-fortifying formula takes into account your skin’s natural circadian rhythm and the belief that your cells work differently during the day and night. Thus, the day serum protects your lashes from environmental stressors, while the night serum boosts growth with peptides and red clover blossom while you snooze.

Related Stories