Spring hasn't quite sprung yet, but it's only a matter of time before the warm weather (finally) settles in. In the meantime, it only makes sense to update your beauty routine accordingly. Think: vibrant colors, brightening formulas, and of course, sunscreen. (If you're spending more time outside, you gotta up your SPF application.)
From MAC to Valentino Beauty, brands have created a memorable springtime lineup of beauty launches this month. Ready to embrace spring for all its worth? We've rounded up March's best launches, perfect for sprucing up your regular makeup, skincare, and haircare routines.
Read on for the best new March beauty launches.
Hot off their viral Superbowl ad featuring Jennifer Coolidge, e.l.f. has launched the Sticky Merch Shop celebrating the brand's beloved Power Grip Primer. The collection includes a hat and varsity jacket with velcro grips to decorate with the included patches in any way you choose, inspired by Mario Lopez's style in Saved by the Bell—in fact, Lopez appears in a video wearing the merch himself. There's also a dolphin-themed slime, in a nod to the "dolphin skin" effect the primer gives users. To celebrate the drop, e.l.f. is donating $100,000 to the the Whale and Dolphin Conservation, and proceeds from the merch shop up to $25,000 will be donated as well.
The MAC by Richard Quinn color collection, which launched March 2, embraces spring in all of its feminine, pastel goodness. The launch includes lipsticks, liner, highlighter, and an eyeshadow palette. In other words, this collection covers all of the bases (in gorgeous, floral and polk-a-dot packaging, obviously). The real standout of the collection is the eyeshadow palette full of '60s-inspired hues like Lemon Fizz, Mint Cloud, and Gleam Queen.
Pureology just relaunched their Color Fanatic Multi-Tasking Leave-In Spray ($34), their best-selling product that promises to protect and prime all hair types. The leave-in spray is proof that good things come in sustainable packages; for the re-launch Pureology is using packaging made from 100% post-consumer recycled materials. It has 21 benefits, including color care, heat protection, added moisture, and shine.
Maybeline just added another mascara to their already incredible lineup with the Falsies Surreal Extensions Mascara ($10). Coming in four shades (Washable Very Black, Blackest Black, Brownish Black and Waterproof Very Black), this mascara was formulated to give lashes extension-like length and volume.
Valentino Beauty launched a new multi-use concealer this March. Very Valentino Concealer ($35) was made to be an all-in-one concealer—the formula is multi-use, and it works whether you're hoping to brighten under-eyes, cover blemishes, or sculpt your bone structure. Available in 20 shades and three undertones, this creamy concealer is designed to be a fit for everyone.
This March, Ole Henriksen takes their beloved Banana Bright franchise to the next level with the Banana Bright+ Vitamin CC Stick ($34). Formulated to camaflaouge dark circles, the Vitamin CC Stick comes in three different shades (banana, apricot, and pumpkin), which are made specifically for different tones of under eye circles. If you're embracing a more minimalist approach to makeup this spring, this product is about to become a staple.
Shiseido introduced their Urban Environment Vita-Clear Sunscreen SPF 42 ($38) on March 1. The lightweight sunscreen is formulated to protect skin from UVA and UVB rays, as well as pollution. With skin-loving ingredients (including vitamin C, hyaluronic acid, and hypotaurine), this formula visibly brightens and smooths skin while protecting it. In other words, it's a great addition to your daily skincare routine, especially if you're starting to spend more time outside and don't want a white cast.
Launching March 7, Innbeauty's Refine Texture & Pore AHA+BHA Serum ($36) was made to address skin texture concerns. The formula includes 10% AHA + BHA + PHA blend, peptides, and bio-retinol, a powerful combination that smooths skin and reduces the appearance of pores. If you're hoping to perfect the no-makeup makeup look this spring, this emulsion serum can keep your base looking like the TikTok beauty filter.
Soap & Glory
Get you skin spring-ready with Soap & Glory's latest launch. Coconut shell and jojoba balls whisk away dead skin, while vitamin E hydrates and comforts the glowing skin underneath. Notes of sweet peach, Japanese sweet pea, and soft musk transport you to a tropical oasis—even if the high is still 40 degrees.
For their latest collection, luxury fragrance house Trudon teamed up with tea master Maître Tseng for three candles inspired by the journey of water. In the Sous un Ciel de Pétales (or Under a Sky of Petals), the second of the trio, "water remembers that it used to be a cloud by embodying a cloud of spring fragrances." The candle is housed in a gorgeous pink vessel, and has notes of jasmine sambac, guaiac wood and light touches of incense.
Thrive Causemetics added new hues to their assortment of color sticks, expanding into bronzer and contour shades. The creamy texture, lasting pigment, and blending brush makes these color sticks an easy go-to, no matter what look you're going for.
Moroccanoil's Color Care collection, including shampoo, conditioner, and protective spray, just launched this month. The line is uses pomegranate extract and sun protection to shield hair from environmental factors and color fading.
Beloved pimple patch brand Starface launched body stickers, aka the Fruit Pack ($12) this March. These patches, which are four times larger than the original Starface pimple patch, can be applied to blemishes all over your body. Made with a hydrocolloid and 1% salicylic acid formula, this 8-pack of patches help shrink and soothe breakouts.
This month, Estée Lauder launched their Nutritious Collection, which includes moisturizer, lotion, and cleanser. This collection includes powerful, hydrating ingredients like sweet kelp, red algae ferment, and coconut water ferment. Soothing and hydrating, this line is all about giving your skin some extra TLC.
Victoria's Secret latest fragrance launch, Bombshell Isle, is all about summery, island fragrances. The scent, which combines coconut and sea-sprayed florals, is fresh with staying power—perfect for the warmer weather this spring.
Summer Fridays' Lip Butter Balm has a cult following for a reason. It soothes, conditions, and moisturizes lips while adding a touch of shine. Adding to the lineup, Summer Fridays launched two new colors this March: Pink Sugar (light pink) and Cherry (sheer red).
This gel-to-foam formula is a perfect everyday cleanser. It helps maintain your skin's natural pH, ensuring that the moisture barrier is properly taken care of. The result? Skin that's perfectly primed for the rest of your routine, whatever that may be.
Urban Decay just expanded its cult-favorite 24/7 liner collection with a range of liquid eyeliners. Inspired by pro paintbrushes, the liners have a specially-designed precision grip and an ultra-fine tip for ultimate control. The formula is water and smudge resistant, and comes in 10 unique shades from everyday black to bright blues and greens.