Back in 1992—long before the days of Marc by Marc or his eponymous cosmetics line—Marc Jacobs was designing for Perry Ellis, sending models like Kate Moss and Naomi Campbell down his runway in grungy separates paired with contoured cheeks, matte wine lips, and swooshed locks. All of which happen to be having a huge moment right now. To put it mildly, the man was cementing beauty trends long before anyone knew his name.
Now Jacobs is a household name, having held the position of creative director at Louis Vuitton for 16 years (his last show was S/S 2014), along with his own brands—Marc Jacobs collection, Marc by Marc—plus, his signature fragrances and his latest, Marc Jacobs Beauty. To celebrate Jacobs’ birthday today, let’s take a walk down memory lane, from those early collections, to the custom brown nail lacquer he personally mixed for Miley Cyrus in his latest campaign.
Click through our slideshow for a look back at 19 beauty lessons we’ve learned from the birthday boy through the years. Happy birthday, Marc!
Photo:Steven Meisel for Vogue, 1992
That Matte is Forever Cool
From Jacobs' grunge-inspired Perry Ellis came the looks in this Vogue editorial—complete with matte wine lips, powdery skin, shine-free straight hair.
That Soft Waves Had a Moment in 2004, Too!
Marc Jacobs F/W 2004
The Veronica Lake wave made a huge comeback last year, but Jacobs was ahead of the trend, sending them down his F/W 2004 collection runway.
That Orange Lips Aren't As New As We Thought
Marc by Marc Jacobs S/S 2007
Long before the summer of the orange lip—i.e. right now!—Jacobs sent his girls down the runway with fresh faces and bright pouts.
That Volume Spray is Good
Marc Jacobs S/S 2008
While this look may not have the most practical translation to the real world, how much would you love volume like this, if only for a day?
That There's No Wrong Way To Wear Hair Chalk
Marc by Marc Jacobs S/S 2008
In 2008 we learned that hair chalk pairs well with a bare face and defined brows. (Lego headband optional.)
That an Oversized Bow is Chic
Marc by Marc Jacobs S/S 2010
The opposite of a stuffy brand, Marc by Marc Jacobs’ has had its fair share of fun hair accessories, but none are better than the oversized bows models wore at his S/S 2010 show.
That a Topknot Can Be Ultra Glamorous
Marc Jacobs S/S 2010
Before the rise of the topknot, Jacobs’ models wore the Sunday hair staple super-shiny and high on the head.
That a Vampy Lip is Even Better When It's Glossy
Louis Vuitton S/S 2011
We’d give our matte lip a night off for the glossy, wine pout that Jacobs sent down his runway for Louis Vuitton’s S/S 2011 show. Makeup artist Pat McGrath created the look by mixing creamy lipstick with opaque gloss.
That a DIY Turban is Pure Genius
Marc by Marc Jacobs S/S 2012
We suggest you pair your DIY turban—you can craft one with a small silk scarf and this DIY—with smudged eyeliner, like models wore at the S/S 2012 show.
That Full Lashes Always Work
Louis Vuitton S/S 2012
We don’t suggest you wear 10 sets of false eye lashes—which is what McGrath applied to models’ lids for the above show—but we do suggest a few individuals for nighttime drama.
That A Red Lip is Even Better with a Deep Part
Marc by Marc Jacobs F/W 2012
We can’t help you find that red lip color—makeup artist Dick Page used a custom-blended formula—but we can help you get that killer shiny hair. Hairstyist Guido smoothed Redken’s Outshine 01 Anti Frizz Polishing Milk ($23) through the models’ locks before creating a sharp part.
That Big Hair Is Back
Marc by Marc Jacobs F/W 2013
What can we even say about the hairstyle Guido created for Jacobs’ F/W 2013 runway? The bigger the hair…
That Blue Liner Under The Bottom Lashline is Amazing
Marc Jacobs S/S 2014
What is slightly smudged, ultra dramatic, and the inspiration behind the latest way Hollywood wears bright liner? The models’ liner at Jacobs’ most recent spring show, of course!
That Gisele's Hair Can Do No Wrong
Louis Vuitton S/S 2014
Louis Vuitton’s spring ads showcases a list of Jacobs’ friends—Gisele Bündchen, Sofia Coppola, Catherine Deneuve—each sporting an amazingly unique beauty look.
Photo:Courtesy of Marc Jacobs
That Miley Makes a Great Model
Marc Jacobs S/S 2014
It turns out, Jacobs is very involved in the beauty aspect of his brand. He even custom-mixed the brown nail lacquer that Cyrus wears in his fall ad, above. (Get the polish, later named Bark!, here!)
That Natural is Often Best
Marc by Marc Jacobs F/W 2011
Sometimes the best beauty look is simple: curled lashes, brushed brows, and cream blush high on the cheekbones.
That Blue Eye Shadow is Insanely Cool
Marc by Marc Jacobs S/S 2014
Jacobs had his spring 2014 beauty look—a bright blue eye, created by makeup artist Dick Page—recreated in his spring ads.
That Kendall Jenner Can Pull off High Fashion
Marc Jacobs F/W 2014
This February, Jacobs made headlines when an almost-unrecognizable Kendal Jenner (of Keeping Up With The Kardashians fame) walked his fall runway.
That a Fashion Designer Can Make Really Good Makeup
Marc Jacobs Beauty’s Enamored Hi-Shine Nail Lacquer ($18) in Bark! is the exact shade Cyrus wears in her spring 2014 ad.
Looking for a scent that’s bright and cheery? Marc Jacobs’ Dot Eau de Parfum ($92) has notes of jasmine, red berries, and dragonfruit.
In Jacobs' bag you’ll find his Marc Jacobs Beauty Brow Tamer Grooming Gel ($24).
We love Jacobs’ rich, moisturizing Lip Lock Moisture Balm ($24).
The perfect way to get a matte lip? Marc Jacobs Beauty's Lovemarc Matte Lip Gel ($30)!
Prefer something glossy? Try Marc Jacobs Beauty Lust for Lacquer Lip Vinyl ($28).
Who doesn't love Marc Jacobs' Daisy Eau de Toilette ($75)?
Marc Jacobs Beauty's Style Eye-Con No. 7 ($49) is the perfect palette for a smoky eye.
Rock the blue liner from slide 13 with Marc Jacobs Beauty Highliner Gel Eye Crayon ($25).