The Season's Most Anticipated Eye Palette Is Here, and It's Good

As beauty editors, we understand why people tend to err on the conservative side when it comes to their makeup—especially when a trend like no-makeup makeup is so big. But if the runways have showed us anything this year, it’s that now is the time to experiment with color, both in your wardrobe and in your beauty looks. And with all of our favorite lines releasing high-impact shades that pack a serious punch, it’s easier than ever to dip our brushes in.

We identified four color families that keep popping up—pinks, purples, blues, and golden earthy tones—and gave them a spin using Marc Jacobs Beauty’s Eye-Conic Multi-Finish Eyeshadow Palette ($49). These all-new sets (six, to be exact) harness an updated pigment-rich formula, beautiful shades, and innovative finishes inspired by fabrics: satin (matte with a slight pearl), silk (pearl), lamé (high-shine metallic), and velvet (matte).

From cobalt blue to reflective gold, there’s a colorway for everyone. Thanks to Marc Jacobs Beauty's makeup artist Sarah Tanno, the looks below should help get you started. (All that’s left is deciding which one to try first.)