Malin Akerman, who's played starring roles in everything from the cult-favorite Watchmen to most recently Netflix’s Sleepover, completely gets our quarantine beauty mood: low-key with a side of “hold-it-together”. The Swedish-American actress is fully embracing the low-maintenance, more laidback (and sometimes non-existent) beauty routines that have come along with the pandemic. She’s also fully prepared to take on post-pandemic life or what we’re calling our “new normal” with some help from CoolSculpting and CoolTone, two brands she was just announced as a spokesperson for.
The non-invasive, FDA-approved body treatments are two of the most advanced on the market and sound like something out of a sci-fi movie that Malin would star in. “[My midsection] can't seem to cooperate with me no matter how much working out or dietary restrictions I give myself, mostly because I don't actually give myself all these dietary restrictions," she tells Byrdie exclusively while chatting about her partnership. "I gotta have a little quality of life, you know? You can only work so hard."
You might be vaguely familiar with CoolSculpting, seen an ad, or have maybe even tried it since it’s been around since 2010, but put plainly, the treatment freezes away fat. It uses a technique called cryolipolysis, which simply means getting rid of fat or lysing fat with cold cryo. You lose 20 to 25% of fat per 35-minute session with no downtime, and afterwards, all you need is patience. “It takes one to three months to see the early results, but six months to see the final results. And some people see them in a few weeks," says Dr. Grant Stevens, who treated Malin.
Now, CoolTone is new and entirely different, he explains to Byrdie. “CoolTone targets the muscle, not the fat," he says. "It's not done simultaneously [with CoolSculpting] but is typically done a period of time thereafter. They’re complementary to one another. It’s a non-invasive, non-surgical option to improve the muscle strength and tone of the abdomen, the thighs, and the buttocks, Typically, the patient comes in for two treatments in one week, and then the following week two more. And that's what Malin did."
In summary, CoolSculpting addresses the fat layer, and CoolTone addresses the muscle layer. Supposedly, you can see results after the first treatment, although a series of four sessions over four to six weeks is usually recommended to see its full muscle-building benefits. Malin, who’s pre-quarantine routine included a three days a week exercise rotation of cycling, Pilates, and hikes while noshing on plenty of fresh produce (she doesn’t believe in diets), is way more relaxed these days, understandably.
It's just being conscious and trying to find that ever-elusive balance that we all enjoy.
“I veered off the deep end a little bit during quarantine—a lot more pizza and nachos and all that kind of stuff," she says. "But then you go ‘alright let's bring it back to more vegetables and towards finding good minerals and vitamins from foods.' It's just being conscious and trying to find that ever-elusive balance that we all enjoy." She calls her one-two punch combo of CoolSculpting and CoolTone “a no-brainer” which seems like a pretty accurate descriptor since she literally checks emails as small involuntary pulses slim and trim her tummy. “I think that we need to go do what will make us feel great about ourselves and present the best version of ourselves, and this is such an easy thing to go give yourself after all the hard work that you do put into your life,” Malin adds.
If you were looking for the catch to getting a zero-effort new look, like with any advanced technology, there's a price to pay. A single CoolTone treatment usually costs about $500 to $600 per muscle group. With multiple sessions suggested for optimal results, that might not fit your quarantine budget or regular budget (but the brand let us know there's a special promotion running throughout the rest of 2020, which you can peep below). Now about Malin's low-key beauty ways...
During quarantine, Malin has been letting her hair grow and "kind of just do its own thing," and you won’t catch her with a full-face of makeup (with the exception of our Zoom chat, which she calls a special occasion). So how does she make her barely-there beauty routine work for her? Three things: pre-pandemic low-lights on her vibrant Swedish blonde locks give her hair dimension and keep it from falling flat, Beautycounter No. Plumping Facial Oil ($69) for her dry skin, and the always-effective twosome that might as well be one—sleep and hydration.
“Every single makeup artist will tell you the best thing you can do is get enough sleep and hydrate, and that's it. It's as simple as that," she remarks. "You can use as many products as you want and some are better than others. But if you're not hydrated from the inside, it's just gonna show all over your skin.”
From now until November 30, you can purchase a $300 CoolSculpting gift card for $150 and a $300 CoolTone™ gift card for $150, now through December 31. As with any medical treatment, consult with a doctor first. Get more info and find a provider here.