You Me and Whatever
YouTube beauty girls have long ruled the online beauty space—think Jaclyn Hill and Michelle Phan. But recently, a new crop of vloggers has appeared on the beauty community's radar, thanks to their talent, artistry, and one of a kind tips.
We're talking about boy beauty vloggers. Over the past few years, guys like Manny MUA, Jeffree Star, and dozens of others have become major players in the beauty space, proving that the creativity makeup affords doesn't have to be a gendered thing. "Men in makeup wasn't seen as normal, especially a couple of years ago. It wasn't as open as it is now," Manny told Marie Claire earlier this year. "It's really cool seeing all the upcoming boys doing makeup."
These boys offer a perspective on beauty that's very different from our own, pulling back the blinds on genius tips and advice that we might not discover without their insight.
Keep scrolling to see the best lessons that the beauty boys of YouTube have taught us!
YouTuber vlogger Angel Merino emphasizes the importance of starting off any makeup routine with moisture, even if you have oily skin. "In reality, applying hydration to your skin is actually going to help, only because a lot of times when you're oily, it's because your skin is dehydrated," he says. "Adding extra moisture will stop your skin from overproduction [of oil]." In other words, moisturizer is the secret factor that separates greasy skin from dewy skin.
We love this moisturizer from Murad, which contains ingredients proven to control oil and shine. Pro tip: Keep your skin from getting oily throughout the day by setting it with a translucent powder. Merino recommends Laura Mercier's Translucent Loose Setting Powder ($38).
Surprisingly, one lesson we've learned from the boys is how to snag a good deal on makeup. Vlogger Patrick Starrr advocates for crunching the numbers before springing for a big purchase. For example, although palettes are initially more expensive than a single product, oftentimes they turn out to be a steal. Patrick loves the Benefit Cheekathon palette, which contains five bronzer and blush products. Starrr points out that is you buy all five separately, the cost jumps to $129!
So for all of us makeup junkies, paying one time for a palette is actually the smarter choice. For eyes, we recommend the Sephora Collection Colorful 5 Eyeshadow Palette ($25)—the individual shadows retail for $10 a pop.
Brightening under-eye concealers are all the rage in the online beauty world, but vlogger and makeup artist Jordan Liberty points out that they are often misused. He explains that brightening concealers function to neutralize the tone of your face. "Anything you add a lighter concealer to actually looks raised—if you use too light of a concealer it looks like the under-eye area is swollen or puffy," he says. "By using a slightly darker color, that sets that back a little, makes it more flush with the skin."
A slightly darker concealer will still be brighter than the dark blues and purples under-eye circles. We recommend Maybelline's Fit Me concealer, which comes in six matchable shades and melts beautifully into the skin without creasing.
A plump set of lips is undoubtedly the au courant style (thanks, Kylie). But vlogger Alannized shows us that injections are an option, even if you're not the star of an E! reality show. He provided access to a normally closed-door procedure by filming an honest vlog, detailing the step-by-step process of receiving lip injections. With the doctor on camera, viewers were able to see how and why lip fillers are injected, allowing us to make a more educated decision about our own beauty treatments.
Ultimately, he communicated that when it comes to beauty procedures, the most important thing is to do your research. Whether you're deciding on a new skincare product, changing your hair color, or getting lip injections, do your homework.
To fake a fuller pout without fillers, we love Nyx's Retractable Lip Liner. Simply trace slightly outside the lip line at the center of your lips, and voilà! Natural-looking fullness is yours.
Take it from YouTube beauty guru Manny MUA—matching products to your skin tone is of the utmost importance. You could have the most beautifully executed face of makeup, but if you're rocking harsh foundation lines, that's all anyone will see. "You guys don't want to be two-tone!" he says. "I like to leave the duo-chrome to the shadows, not to the face. Let's match up here, okay?" MUA says. The moral of the story? A well-matched, blended look is a beautiful look.
Try Nars's Luminous foundation, which comes in a full spectrum of shades and offers flexible, full, non-cakey coverage. Still nervous about picking the perfect shade? Check out our review of MatchCo.'s new custom blend foundation.
Large pores are super tricky to conceal. Anyone else feel like applying foundation can actually make them look worse? Makeup artist and YouTube vlogger Wayne Goss knows the secret to disguising enlarged pores with makeup. As it turns out, it's incredibly simple—just buff!
Instead of applying foundation or concealer with a swiping motion, which will cause the makeup to just sit on top of pores and exaggerate them, try a circular motion. This fills in the pores, making them virtually disappear. Goss recommends a small domed blending brush for best results. After the foundation is even and pores are minimized, press on translucent setting powder. Goss stresses a pressing motion instead of a swipe, which can move the foundation, uncovering the pores you just worked so hard to cover.
Like with eyelash extensions, having a bright, white smile makes you look 10 times healthier and more awake, without even wearing any makeup. No one understands that better than Canadian beauty vlogger Jean-François, who advocates finding a teeth whitening routine you'll stick to. He suggests picking up a gentle whitening toothpaste and committing to flossing every day. He also loves the Crest 3D White Brilliance 2 Step System, which comes with a toothpaste and a whitening gel and eliminates the need for those time-consuming whitening strips.
Creasy under-eye concealer is the bane of our existence, but celebrity makeup artist and YouTube vlogger Mathias Alan has a genius fix. After applying concealer under the eyes, Alan mists a bit of setting spray onto a palette, dips his concealer brush into it, and then gently pats it on top of the concealer. Applying setting spray before powder allows the spray to set the concealer directly onto the skin. Alan reaches for Urban Decay's setting spray, which he says is "a must-have product for anyone who wants their makeup to last, especially in hot, humid months."
Can't get enough beauty vloggers? Check out our fascinating interview with YouTube star Amanda Steele!