Exclusive: Makeup Geek's New Foiled Eye Shadows Will Probably Sell Out

Marlena Stell is probably the most famous person you may not have heard of. But if you love makeup, then you're probably familiar with her brand, Makeup Geek. MUG, as most insiders know it, is known for affordable, high-quality eye shadows in an endless range of shades. Stell started her career as a teacher, but having minored in stage makeup, the Michigan-based artist decided to launch MakeupGeekTV as a way to educate women everywhere about makeup. From that venture came the launch of her cosmetics line in 2011, and the rest, as they say, is history.

Fast-forward to present-day and the now Sacramento-based mogul has built a $10-million brand, making her one of the most successful YouTube beauty gurus. The brand most recently collaborated with makeup artist and YouTube star Manny Gutierrez on a limited-edition MannyMUA x Makeup Geek Palette ($45)—which MUG can barely keep in stock—and come August 3, the core line will get nine additional shades with a super awesome foiled finish. We got the exclusive scoop on the new collection, which we're almost positive will sell out (just saying), and everything you need to know about the formula, the wear, and which shades to choose.

Read on to get the details about the latest Makeup Geek foiled eyeshadow collection, hitting the site in September.

Which one of these new foiled shades is calling your name? Tell us in the comments!

Opening Image: @makeupgeekcosmetics