collage of a a makeup smear and a woman facing the camera


Makeup lovers, you've come to the right place. Here you'll find the hottest makeup trends from the runways (and Instagram), breakdowns of red carpet looks begging to be your Friday night makeup inspo, plus makeup tips and tricks from the world's biggest makeup artists.
Jones Road The Bronzer
Jones Road Just Dropped a Silky New Bronzer, and We Tried It

Kosas Glow IV on model
Kosas's New Glowy Skin Enhancer Is Like a Vitamin Drip In a Bottle

Tantouring before and after
I Tried TikTok's "Tantouring" Trend, and It Actually Works

Maddie Zeigler mermaid skin trend
TikTok's "Mermaid Skin" Trend Will Give You a Mythical Glow

Tarte Maracuja Juicy Glow Foundation
Tarte's New Maracuja Juicy Glow Foundation Is Guaranteed to Go TikTok Viral

Lily James Cloud Skin
"Cloud Skin" Is the Freshest Way to Wear Matte Makeup

Woman wearing Makeup By Mario Foundation
Makeup By Mario Finally Dropped a Foundation—And We Tried It

lunar new year makeup look
Celebrate The Year of The Rabbit With These 10 Stunning Makeup Looks

Caliray Sunproof Setting Proof
Caliray’s New Surfproof Setting Spray Is Like the Beach in a Bottle

Hailey Bieber contoured makeup
TikTok Discovered the Secret to Hailey Bieber's Effortless Contour

Khera Alexander before (left) and after (right) applying the Pat McGrath Sublime Concealer.
I'm a Makeup Artist—This Pat McGrath Concealer Is My New Dreamy, Creamy Go-To

Doja Cat
Of Course, Doja Cat Wore 30,000 Crystals to Kick Off Fashion Month

Hailey Bieber with glowing skin
Hailey Bieber's Dewy Foundation Trick Works Like a Charm

Best Bronzer Sticks
The 13 Best Bronzer Sticks of 2023 for an Effortlessly Sculpted Glow

Lily James holding Charlotte Tilbury Hollywood Glow Glide Face Architect Highlighter
Charlotte Tilbury's New Highlighter Is Like Flawless Filter in a Powder

Jennifer Lopez wearing makeup
J.Lo Just Shared Her "Lightbulb" Contour Technique

Jennie Kim with pink blush
This Japanese Blush Technique Will Give You Sculpted Cheeks

barbie ferreira
Barbie Ferreira Uses This Foundation For “Dewy, Delicate Skin”

Tarte Shape Tape vs. NYX HD Photo Concealer
Tarte Shape Tape vs. NYX HD Concealer: Which Concealer is Best?

Color-Corrector for Dark Circles
The 7 Best Under-Eye Color Correctors of 2023, Tested and Approved

Olivia Rodrigo in a green jacket
I Tried Olivia Rodrigo's Favorite Foundation—and Now, It's Mine Too

Tarte Maracuja Juicy Shift on model
Tarte's Color-Changing Lip and Cheek Tint Is Worth the TikTok Hype

Holiday makeup trends
Sparkly Brows, Tinsel Eyes, and Candlelit Skin: The Holiday Makeup Trends to Know in 2022

Two women with glowing skin and minimal, radiant makeup
Foundation vs. Concealer: Here's When (and How) to Apply Each

woman with bold white eyeliner
Expert-Approved Makeup Tips to Keep You Glistening Through the Holiday Season

Hailey Bieber blush
Hailey Bieber's Favorite Date Night Blush Gave Me "Cold Girl" Cheeks

These Are the Best Makeup Products of 2022

Kim Kardashian Washing her face
TikTok's "Shower Makeup" Trend Is Surprisingly Sexy

The actor Lili Reinhart wearing makeup over textured skin
How to Cover Acne With Makeup (If That's What You Want)

Duo Chrome Lid makeup look
25 Thanksgiving Makeup Looks You'll Want to Memorialize on the 'Gram

Woman with dewy, radiant makeup look and naturally curly hair
How to Apply Makeup to Dry Skin for a Hydrated, Dewy Finish

Model holding Saie x Reformation highlighter
Saie and Reformation Teamed Up to Create The Perfect Rosy Highlighter

The actor Lily James in a sparkly makeup liip with a neutral lip
Party Makeup Can Be Intimidating—So We Asked Pro MUAs for Their Best Tips

Model wearing and holding the True Botanicals Everyday Skin Tint
True Botanicals' First Makeup Product Is Like Glass Skin in a Bottle

Glittering vampire skin
Move Over Glass Skin—It's Vampire Skin's Time to Shine

Iman wearing the Danessa Myricks Yummy Balm
TikTok Says This Blurring Balm-Powder Is a Must-Have for Textured Skin

Bella Hadid cheekbones
I Tried TikTok's Viral "Supermodel" Contour Hack

Doja Cat with black squiggle eye makeup
Doja Cat's Surreal, Full-Body Makeup Looks Were the Best Part of Fashion Month

Zendaya on the red carpet
I Tried Zendaya's Favorite Foundation for Glowy Skin

Lady Gaga and models wearing Haus Labs foundation
Haus Labs' New Foundation Is Worth The TikTok Hype

Sadie Sink wearing Chanel Blush
TikTok's Favorite Water Blush Looks (and Feels) Like Nothing I've Tried Before

Selfie of woman next to Milk Makeup Future Fluid Concealer
Milk Makeup's Future Fluid Concealer Makes Me Look Photoshopped

Makeup artist and Byrdie writer Ashley Rebecca before and after applying natural glam makeup
This Natural Glam Makeup Look Will Have You Turning Heads in No Time

Close up of a woman with mature skin wearing glowy makeup
Makeup For Mature Skin: A Step-by-Step Tutorial From a Red Carpet Pro

Close up of a cream foundation and a powder foundation
How to Make Mineral Makeup Look Dewy, Straight From Pro Makeup Artists

Model using Jones Road The Best Blush
Jones Road Just Launched "The Best Blush" Ever

Woman using Benetint blush
TikTok's Favorite Throwback Blush Has the Best Backstory

Sarah hyland wearing wedding robe and mask
Here's How to Get Sarah Hyland's Ultra-Glowy Wedding Makeup

Charlotte Tilbury Beautiful Skin Concealer on a background
Charlotte Tilbury's New Concealer Is Like Shapewear for Your Skin

Split of woman and Westman Atelier Complexion Drops
Jennifer Aniston's MUA Is Launching an Extra-Glowy Skin Tint—And We Tried it

Kate Moss
I Tried the Kate Moss-Inspired Contour Hack That’s Going Viral

Zoe Kravitz Siren Eyes
TikTok’s “Siren Eyes” Trend Is the Perfect Makeup Look for Your Villain Era

model with freckles
TikTok Found a New Way to Get Faux Freckles, and We're Obsessed

Close up of a makeup brush and powder on a cream colored background
How to Apply Powder Foundation Like a Pro MUA (According to a Pro MUA)

Actress Zendaya in bronze makeup on the red carpet.
11 Bronzer Makeup Looks You Can Wear All Year Round

A close up of the author, Ashley Rebecca, blending her contour.
Contouring 101: The Complete Guide to Sculpting Your Face

Woman applying foundation with a blending sponge.
10 Reasons Your Foundation Looks Cakey—and How to Fix It

Ariana Grande wears winged liner and lip gloss to the 2020 Grammys
13 Stunning Ariana Grande Makeup Looks from Over the Years

Portrait of a Woman Looking at Her Reflection in a Mirror with Minimal, Classic Makeup in a Loose Low Bun
15 Chic and Confident Makeup Looks for the Office

Portrait of AAPI Subject with Buzzcut Wearing Bold Orange Eyeshadow that Blends into Pink Blush Draping and Purple Lipstick
24 Blush Looks We Love, From Demure to Bold

AAPI Portrait featuring Dramatic Winged Eyeliner and Glossy Skin
How to Create a Glossy Makeup Look That Lasts All Day

photo of Alexis Beal and Whitney Madueke
6 Black Beauty Influencers on the Best Melanin-Friendly Blush

tower 28 tinted balm
This Tower 28 Tinted Balm Will Give You Summer Skin All Year

Woman smiling
Dental Bonding: Everything You’ve Ever Wanted to Know