collage of a a makeup smear and a woman with light colored eye shadow


Makeup lovers, you've come to the right place. Here you'll find the hottest makeup trends from the runways (and Instagram), breakdowns of red carpet looks begging to be your Friday night makeup inspo, plus makeup tips and tricks from the world's biggest makeup artists.
Tynan Sinks
Always on Trend: Guys in Eyeliner

Woman showcasing her makeup
18 Beautiful Looks to Create With Your Soft Glam Palette

lilly lashes
Lilly Lashes: Brand Review and 5 of the Best Products, Revealed

Neon makeup look
The Best Neon Makeup Looks to Wear All Summer Long

DD Fuego
Drag Queen DD Fuego Rated 5 Rainbow Eyeshadow Palettes—Here Are Her Thoughts

Woman wearing iridescent pastel eyeshadow.
25 Pastel Eyeshadow Looks We're Swooning Over

Colourpop Super Shock Shadow Results on Celeste Polanco
ColourPop's Super Shock Shadow Creates Bold, Everyday Glamour

'Bat Wing' Eyeliner Is a Game Changer for Hooded Eyes—Here's How to Do It

naked heat palette
25 Radiant Looks to Create With Your Naked Heat Palette

glitter cut crease
The Best Glitter Cut Crease Eyeshadow Looks to Make Your Eyes Pop

woman wearing yellow eyeshadow liner
11 Yellow Eyeshadow Looks That Are On-Trend and Wearable

yara shahidi
Double Winged Eyeliner Is the Overachieving Look Even Novices Can Get Behind

woman wearing bedazzled eye makeup
Disco Makeup 101: 24 Modern Ways to Wear the Timeless Trend

gold eyeshadow
Golden Smoky Eyes Intensify Brown and Hazel Eyes—Here's How to Wear the Trend

gold eyeshadow
There's No Wrong Way to Wear Gold Eyeshadow—Here's 16 Options to Scroll Through

yara wearing cut crease eyeshadow look
Nothing Defines the Eye Quite Like Cut Crease Eyeshadow—Here's How to Pull it Off

woman curling lashes with a spoon
I Tried Curling My Eyelashes With a Spoon and—Hear Me Out—The Results Are Unbelievable

woman with sparkly makeup
These Are the 10 Best New Year's Eve Makeup Looks for Dark Skin

woman wearing shimmery new years eve eyeshadow
Found: The Best New Year's Eve Makeup Looks to Play Around With at Home

benefit cosmetics they're real mascara review
Three Coats of This Mascara Makes It Look Like I'm Wearing Falsies

bold makeup
We Asked Four Makeup Artists To Create Looks Based Off Their Emotions

permanent eyeliner before and after
Eyeliner Tattoos Exist, and They're Surprisingly Very Subtle—Here's What You Need to Know

best makeup tips for each eye shape
Here's How to Tell Which Eye Shape You Have (And the Best Makeup Tips for Each Shape)

15 Latinx-Owned Wellness and Lifestyle Brands to Shop ASAP

How Glitter Spoke for Me When Words Couldn’t

Bob Scott
8 Non-Boring Eye Makeup Looks to Wear With a Mask

fall eye makeup
20 Makeup Looks to Try For Fall—Beyond Just Vampy Lips

Marta Pozzan
Do Try This at Home: A Week of Cool, Colorful Eye Looks With Marta Pozzan

Sydney Schafer
Do Try This At Home: A Week of Summery Makeup Looks With Sydney Schafer

Khera Alexander
5 Makeup Trends That Are Summertime Fine and Brown Skin Friendly

80s makeup
Makeup Artist Nick Barose Transforms Himself Into Beauty Icons From the Past 7 Decades

glitter eyeshadow
40 Glitter Eyeshadow Looks to Try, From Subtle to Super Sparkly

close up of a woman's eye and eyebrow
5 Proven Methods to Get Longer Eyelashes, According to a Dermatologist

Jennifer Renee
Beauty Influencer Jennifer Renée Created a Lash Line for People With Albinism

bella hadid wearing bold eyeliner look
11 Surprisingly Easy Bold Makeup Looks You Can Create on Your Own

marley parker pink makeup
15 Pink Makeup Looks to Try For Every Skin Tone

22 Effortlessly Cool Ways to Wear Eyeliner

Amy Lawrenson
I Tried a Different Makeup Look Every Day To See If It Would Affect My Mood

matte eyeshadow
The Beginner's Guide to Applying Matte Eyeshadow

Diana Ross in Mahogany
The 10 Best Movies to Watch for the Beauty Moments, According to Makeup Artists

woman with removed eyelash extensions at home
How to Remove Eyelash Extensions at Home

pink eyeshadow
25 Colorful Eyeshadow Looks to Try ASAP

selena MAC
MAC Is Dropping the Selena La Reina Collection Today—And We Have All the Details

orange eyeshadow
5 Simple Orange Eyeshadow Tutorials You Can Easily Recreate on Your Own

portrait of friends in the afternoon sun
Here's a Stunning Makeup Tutorial for Brown Eyes

How to Apply Eye Makeup for Your Eye Shape: A Guide

alexa demie
Exclusive: Alexa Demie on Her Mexican Beauty Icons and New MAC Collection

woman wearing black eyeshadow look
30 Ways to Wear Black Eyeshadow to Enhance Your Eye Color

margot robbie
These Eyeshadow Looks Were Practically Made for Blue Eyes

dua lipa wearing blue eyeshadow
20 Ways to Wear Blue Eyeshadow For Every Eye Color

young woman smiling with monochromatic eyeshadow
11 Blushes That Look Even Cooler on Your Eyes

woman wearing metallic shadow
PSA: Foiling Your Eyeshadow Will Make It Last So Much Longer

zendaya wearing eyeliner
Tightlining Will Give Your Eyes 10 Times More Definition—Here's How

These 12 Mascaras Have the Best Customer Reviews at Target

purple eyeshadow
Violet Haze Lids Are So Worth Giving a Try

shay mitchell wearing burgundy eyeshadow by patrick ta
FYI, Burgundy Eyeshadow Will Make You Want To Throw Away Your Neutrals

Aysha Sow fresh face and under eye mask
Making This Small Change Will Help Prevent Under-Eye Wrinkles

haus final
I Tried a Bunch of Eyeliner Stamps, and These Are the Best

cara delevingne orange eyeshadow
11 Times Celebrities Made Us Want to Wear Orange Lids

woman with eyeshadow and face makeup
The Best Eyeshadow Tips for Mature Eyes