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From identifying the best brow shape for your face to finding the best eyebrow makeup, think of us like your very own brow concierge. We know our brow pencils from our brow gels (and pomades), we're clued into the latest brow trends, we seek out the best eyebrow makeup tips from gurus, and we aren't afraid to put the latest brow trends (like microblading) to the test.

Watch: Our Editorial Director Gets Her Eyebrows Microbladed
I Do My Own Eyebrow Tinting—Here's How
Makeup Artists Say No One Will Be Wearing Their Brows This Way in 2019
The 12 Best Drugstore Eyebrow Pencils on the Market

Makeup

Brows

Watch: Our Editorial Director Gets Her Eyebrows Microbladed

I Do My Own Eyebrow Tinting—Here's How

Makeup Artists Say No One Will Be Wearing Their Brows This Way in 2019

The 12 Best Drugstore Eyebrow Pencils on the Market

Featured Stories

8 Shopping Secrets Ulta Employees Don't Want You to Know

The Truth About Using Castor Oil to Grow Your Eyebrows

How to Make Your Eyebrows Look Like Twins Rather Than Distant Cousins

6 Effective Eyebrow Growth Serums That Don't Require a Prescription

DIY: This 3-Ingredient Serum Is Hollywood's Secret to Thicker Brows

Unpopular Opinion: Here's Why the Thick Eyebrow Trend Bothers Me

3 Ways to Darken Your Eyebrows Naturally

6 At-Home Hacks for Growing Emilia Clarke–Level Brows

An Expert-Approved, Foolproof Guide to Fixing Overplucked Eyebrows

From Tinting to Tattooing: How to Know Which Eyebrow Treatment Is Right for You

The Secret to Getting Perfectly Feathered Brows Lies in These Eyebrow Brushes

Vaseline for Your Eyebrows: Can It Make Them Grow Fuller?

8 Essential Tips for Growing Out Your Brows

Yes, Eyelash Serums Do Really Work—If You Choose Wisely

It's Official: These Are the 15 Best Brow Gels on the Market

9 of the Best Brow Powders for Next-Level Arches

What's Going On? I Keep Getting Breakouts on My Brows

I've Tried Over 50 Brow Gels, But I Only Use These 8

The Clear Brow Gels We Trust the Most for Groomed Arches

Meet Microshading, or "Powder Brows," a New Alternative to Microblading

All My Secrets for Perfect Brows, by Olivia Culpo

What Your Brow Shape Says About Your Personality

We Photographed the Real Differences Between Brow Pencils, Powders, and Gels

Eyebrow Trimmers Sound Scary, But Hear Us Out

These DIY Brow-Tinting Transformation Photos Are Actually Mesmerizing

Follow This One Simple Guideline to Find Your Perfect Brow Shade

How to Train Your Brows to Grow Bushier

5 Brow Gels in 5 Days: This Is the One That Stayed Put

Lift Your Brows in 3 Simple Steps

How to Choose the Best Eyebrow Shape for Your Face

From Copper to Auburn, These Are the Best Eyebrow Pencils for Redheads

10 Little-Known Facts About Your Brows

I Started Tinting My Eyebrows With Beard Dye, and Honestly, It's a Game Changer

8 Tinted Brow Gels That Fill Out Even the Sparsest Brows

Chestnut-Brown Hair Is Universally Flattering, and These Celebrities Prove It

How to Trim Your Eyebrows Like a Kardashian (But Actually)