The Definitive Guide to Makeup Baking

Makeup baking (or cooking) has been big beauty news since last summer. But for anyone who was too busy watching Top Chef to catch wind of this other beauty-related baking phenomenon, keep scrolling for everything you need to know.


Baking (or cooking) involves applying a cream concealer like Nars Creamy Concealer ($29) under the eyes, then dusting on a thick layer of loose powder such as Laura Mercier Invisible Loose Setting Powder ($27). The idea is that the warmth created by the powder helps the concealer and powder "bake," or mingle together. After 5–10 minutes, the excess powder is dusted off, and the result is a flawlessly concealed, brightened, and smoothed-out under-eye area.

While contouring, highlighting, and strobing add light and depth to the face, baking is a technique used to create a totally flawless, super-heavy finish to your makeup look—in other words, proceed with caution, and use this technique occasionally. Baking is mostly used when the person will be photographed.

Baking was recently made famous by Kim Kardashian’s makeup artist, Mario Dedivanovic, but as he told, "'Baking' or 'cooking' is a very old makeup technique. It's basically a heavier way of applying concealer and setting it with loose powder. [The move] is used a lot for TV makeup, stage, drag queens, etc. It gives a very matte, full-coverage finish to the skin." 

Check out this YouTube tutorial by makeup artist Hollie Wakeham:

YouTubers (and there are a lot of them using this technique in their vlogs) have been baking all over their faces—not just under the eyes—to create this flawless coverage all over.

Have you tried this baking trend? We’d love to hear your thoughts in the comment box below.

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