Whoa—These Crazy New Beauty Products Are Actually Magic

Some beauty products are beautiful in their no-frills simplicity: They do exactly what you expect. But what’s beauty without a little whimsy? Shouldn’t applying your makeup or doing your hair be fun—and a little unexpected? These magical high-tech beauty products are designed to transform as you apply them, meaning they’re not only fun to wear but a blast to play with, too.

Keep scrolling to see these miraculous new beauty products.