Jewel tones have been trending for awhile. Over the past few years we've been introduced to lilac and lavender, rose gold and coral, ruby red and pastel pink. But the all-encompassing magenta—a bold, beautifully marbled combination of pink, purple, and red—is bigger than, dare we say, millennial pink, and it’s making waves in a variety of tones. We’ve spotted this trending color on the heads of celebrities, influencers and models gracing red carpets, runways, and screens, so naturally, our interest is piqued.
This trend, as all good ones do, has come back around and is better than ever. Most notably recognized back in the early 2000s, Kate Moss and Gwen Stefani were two of few to make the statement. Today, we’re seeing the expressive color trend on women of all ages, skin tones, and hair textures. From blunt bobs to chic curls, the magenta hair color trend has no limits.
Choosing A Shade: There are so many ways to interpret magenta that you're bound to find one that you love. Ask your colorist for help determining which variation will work best with your complexion.
Maintenance Level: High. "This color fades very quickly," says Toyomi Ishikura, colorist for SHRD Hair Care at Kim Vo salon. Ishikura recommends using a toner and color shampoo frequently to keep the shade in tip-top shape between touch-ups.
Goes Great With: Just about everything—and any skin tone! "This is such expressive hair color," says Ishikura, who suggests getting creative and pairing the look with bold eyeliner.
Similar Shades: purple, sangria hair, dark pink
Price: Cost will vary depending on whether you're getting streaks or dying your whole head, and whether you go to a mid-range or high-end salon. And you should go to a salon; Ishikura strongly recommends consulting a professional, rather than trying the look at home with boxed dye— "Your bathroom is gonna be so messy!"
Ahead, 15 stunning ways to rock bold magenta hair.
Demi Lovato demonstrates a relatively low-maintenance take with her magenta ombré. By keeping her roots a natural dark brown at the base, she ensures less frequent trips to the salon chair. To keep the magenta color itself vibrant, Ishikura says "the key to keep this color is not to shampoo your hair too often." Use dry shampoo between washes. Ishikura recommends SH-RD Nutra-Therapy Shampoo ($20), which is sulfate- and paraben-free for color-treated hair.
Temporary Magenta Hair Dye
If you’re nervous about making the commitment to this trending mixture of extreme pink and pastel purple that we call magenta, try using a temporary rinse that will fade with each wash like this one from Overtone.