Madewell Just Launched Something Called the "Beauty Cabinet"



When you think of Madewell, you probably think of high-quality clothing and accessories. You wouldn't be wrong, but you'd be painting an incomplete picture of the store's offerings. Because as of today, you should start thinking beauty, too, since Madewell's newest venture has launched in-store and online. Introducing Beauty Cabinet, a collection of natural haircare, makeup, and skincare products curated with the intention of efficacy and effortlessness in mind.

Says Madewell's head designer, Joyce Lee, "The selection is focused around skincare because we feel that taking care of your skin is where beauty starts. We prefer a natural look as opposed to lots of makeup. You'll notice that the women we shoot have an understated and natural beauty look. As far as the makeup, we wanted to offer products that were versatile, we didn't want it them to be too complex or tricky, just the things you can rely on day in and day out to enhance your natural beauty."